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Bengaluru-based health and nutrition brand Good Monk recently appeared on Shark Tank India Season 4, Episode 44.

Founded in 2021 by Amarpreet Singh Anand and Sahiba Kaur, Good Monk offers a unique blend of vitamins, minerals, fibers, probiotics, and Ayurvedic herbs, designed to integrate seamlessly into daily meals.

With no color, taste, or smell, the product is suitable for all age groups, helping improve immunity, stamina, mental health, and physical well-being.

 The founders entered the tank seeking ₹1 crore for 1.67% equity, valuing their company at ₹60 crore.

To showcase its effectiveness, the entrepreneurs served two bowls of dal—one with their nutritional mix and one without.

The Sharks couldn’t tell the difference, though Azhar Iqbal remained skeptical, likening it to synthetic supplements.

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 Vineeta Singh, a mother herself, resonated with the product, recognizing its value in addressing picky eating. Recalling how she grated nuts into rice for her kids, she saw Good Monk as a helpful solution for parents.

During the pitch, Vineeta identified gaps in the brand’s strategy, advising them to onboard a celebrity mother as a brand ambassador while cutting unnecessary marketing costs.

 She initially offered ₹50 lakh for 1.25% equity, plus ₹50 lakh as debt at 10% interest for three years, with conditions to reduce marketing expenses, lower fixed costs, and achieve a (-5% to -10%) EBITDA margin within three months.

After negotiations, the final deal was sealed at ₹50 lakh for 1% equity, along with 0.25% advisory equity, and an additional ₹50 lakh as debt at a 10% interest rate for three years.

This agreement valued Good Monk at ₹50 crore and included strategic mentorship from Vineeta to help scale the business.

Mohali-based weight loss platform Fitelo made waves on Shark Tank India Season 4, Episode 43, securing an investment deal that promises to propel its growth in the health and wellness sector.

Founded in 2016 by Sahil Bansal and Mahakdeep Singh, Fitelo focuses on helping customers achieve a healthy and fit lifestyle through a comprehensive approach to diet, exercise, and the psychological aspects of obesity.

 The company aims to contribute to making India obesity-free through innovative healthtech and wellness solutions.

The founders sought ₹1.5 crore for 0.5% equity, valuing their company at ₹300 crore.

Their pitch resonated with the investors, leading to a competitive negotiation. Unlike traditional fitness apps that primarily focus on diet plans or workout routines, Fitelo incorporates personalized meal plans, fitness programs, and lifestyle coaching, all tailored to an individual’s unique needs.

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During their pitch, the founders highlighted how their technology not only provides customized diet plans but also allows users to choose from various exercise options based on their preferences, whether it’s Bhangra, gym workouts, or home exercises.

Anupam Mittal inquired about Fitelo’s financials, and the founders revealed ₹110-120 crore in revenue but admitted they were still working toward profitability.

 Kunal Bahl shared his childhood struggles with bullying over his weight, being called “Mota” instead of his name, sparking a discussion on body shaming.

Namita Thapar also opened up about being called “Moti” as a child, which impacted her self-esteem and led to emotional eating.

Vineeta Singh and Namita Thapar, moved by both the pitch and the emotional discussions, saw Fitelo’s business potential and its positive social impact.

They decided to invest, offering a deal of ₹1.5 crore for 1% equity, along with 1% royalty until ₹1.5 crore is recovered.

Udaipur-based Tribalveda, a company specializing in products made from seasonal fruits like custard apple, made a remarkable appearance on Shark Tank India Season 4, Episode 42.

Founded by husband-wife duo Rajesh Ojha and Pooja Ojha, Tribalveda is committed to empowering tribal women by sourcing and processing natural fruit-based products.

The brand focuses on 100% pure jamun-based offerings, including strips, cubes, flakes, and jams.

The founders entered the Shark Tank seeking an investment of ₹50 lakhs for a 2% equity stake, valuing the company at ₹25 crore.

Their pitch emphasized purity, sustainability, and social impact, capturing the Sharks’ interest.

During the presentation, the nostalgic flavors struck a chord with the Sharks. Namita Thapar fondly recalled eating jamun as a child, as her grandmother had a jamun tree at home.

Vineeta Singh praised the jamun shot, sharing her positive feedback, while Ritesh Agarwal expressed how the taste rekindled childhood memories for him.

The founders revealed that their primary customer base consists of individuals over 35 who purchase their products for health benefits.

Approximately 40% of their total sales come from Mumbai, with an additional 20% from Bengaluru. Their revenue is generated through online marketplaces, events, farmers’ markets, and their official website, with their website contributing a significant 70% of sales.

 The company currently maintains a gross margin of around 45% in B2B sales.

While the Sharks appreciated Tribalveda’s vision, Namita Thapar, Vineeta Singh, Anupam Mittal, and Kunal Bahl opted out due to scalability challenges.

 However, Ritesh Agarwal recognized the business’s potential and expressed his confidence, stating, “I will bet on you.”

 After an engaging negotiation, Tribalveda secured a deal with Ritesh Agarwal, who invested ₹50 lakhs for 2.8% equity along with 2.2% advisory equity, bringing the company’s valuation to ₹17.86 crore.

Global luxury brand Swarovski, renowned for its precision-cut crystals, has expanded its footprint in India with the launch of its second-largest store in the country at Pacific Mall, Tagore Garden, New Delhi.

The announcement was made by Tanveer Kaur, Distribution and Real Estate Manager – South Asia at Swarovski, through a LinkedIn post, where she shared images of the newly opened store.

The New Delhi store is designed in Swarovski’s signature Wonderlux purple theme, featuring distinctive octagonal displays along its perimeter.

Each display elegantly showcases an array of crystal accessories, including earrings, necklaces, and bracelets, reflecting the brand’s commitment to craftsmanship and luxury.

Swarovski’s largest store in India was inaugurated in December 2024 at Ambience Mall, Gurugram.

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 The Gurugram store introduced the Wonderlux Yellow Format, offering an immersive and premium retail experience. Both stores signify Swarovski’s strategy to enhance its presence in India’s growing luxury market.

Founded in 1895 in Austria by Daniel Swarovski, the brand has been at the forefront of crystal artistry, jewelry, and luxury accessories.

 Today, Swarovski operates in over 150 countries with a network of more than 2,400 boutiques globally, as per its official website. The company entered India in 2000 with a production unit in Pune, further strengthening its supply chain and regional presence.

The brand extends beyond crystal jewelry, incorporating Swarovski Created Diamonds, zirconia, accessories, and home décor, making it a leader in design, craftsmanship, and innovation.

 Additionally, its sister companies, Swarovski Optik (optical devices) and Tyrolit (abrasives) contribute to the Swarovski Group’s diverse portfolio.

Swarovski is deeply invested in sustainability, diversity, and self-expression.

The brand incorporates circular innovation into its production and actively supports philanthropic initiatives through the Swarovski Foundation, promoting environmental and social change globally.

Gurugram-based The House Party by Savar, a luxury food catering company, made an impressive pitch on Shark Tank India Season 4, Episode 41.

Founded by Kumar Savar Malhotra and Tanisha Malhotra, the company specializes in high-end catering for weddings, birthdays, and private events, offering gourmet meals made from 100% fresh and organic ingredients.

With a proven track record of catering over 3,000 events, the founders sought an investment of ₹50 lakh for 1.25% equity, valuing their business at ₹40 crore.

They emphasized their commitment to quality, premium service, and sustainability-driven practices.

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Beyond its premium catering services, The House Party by Savar has also launched NumYum, a curated snack box brand.

 Their innovative approach includes a massive 750-item customizable menu with a strong focus on sustainability, ensuring portion-based serving to reduce food waste.

During negotiations, Ritesh Agarwal recognized the brand’s potential and structured a compelling deal—₹50 lakh for 5% equity, along with an additional ₹50 lakh debt at 8% interest for three years, valuing the company at ₹10 crore.

The founders accepted the offer, securing both funding and strategic mentorship from Ritesh Agarwal to scale their venture further.