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  • Swiggy Instamart Expands to 100 Cities with Lightning-Fast Deliveries

    Swiggy Instamart Expands to 100 Cities with Lightning-Fast Deliveries

    Swiggy Instamart, a leading quick-commerce platform, has broadened its footprint by launching services in 100 cities across India, addressing the growing demand for ultra-fast 10-minute deliveries, particularly in tier II and III cities.

    This expansion provides millions of customers with access to an extensive catalog of over 30,000 items, including groceries, daily necessities, electronics, smartphones, apparel, cosmetics, toys, and more—delivered within just 10 minutes, the company revealed.

    As part of this growth, Swiggy Instamart recently extended its operations to cities such as Raipur, Siliguri, Jodhpur, and Thanjavur.

    “We have noted that there is significant traction for convenience-led retail much beyond Indian metros, as both consumer behaviour and the value-proposition of quick-commerce evolve in tandem. Our expansion to 100 cities strengthens our reach and allows us to better serve growing consumer needs in underserved geographies,” Swiggy Instamart CEO Amitesh Jha said.

    To support this expansion, Swiggy Instamart is scaling up its darkstore network with the introduction of ‘megapods’—large storage facilities ranging from 10,000 to 12,000 square feet.

    Also Read : Slikk Club Raises $3.2 Million in Seed Funding Led by Lightspeed

    These fulfillment centers can accommodate up to 50,000 stock-keeping units (SKUs), tripling the product variety compared to traditional darkstores.

    “The expanded assortment opens up non-grocery categories but also enhances grocery selection available on the platform. This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city,” the company added.

  • Slikk Club Raises $3.2 Million in Seed Funding Led by Lightspeed

    Slikk Club Raises $3.2 Million in Seed Funding Led by Lightspeed

    Slikk Club, a fast-fashion delivery platform , has raised $3.2 million in its seed funding round led by Lightspeed.

    The round saw participation from Multiply Ventures, existing investors, and prominent angel investors, including Abhishek Goyal of Tracxn, Abhinav Pathak of Perpule, Madhav Tandan, Nikhil from Panthera, and Saurabh Gupta of DST Global.

    The fresh capital will be used to scale operations in Bengaluru and strengthen key areas such as technology, category management, operations, and supply chain.

    Founded in 2024 by Akshay Gulati(CEO), Om Prakash Swami(CTO), and Bipin Singh(CPO), Slikk Club targets young, trend-conscious shoppers including college students, young professionals, and urban consumers influenced by social media fashion trends while promising 60-minute deliveries.

    The company plans to expand into tier I and tier II cities over the next five years, bringing its rapid fashion delivery model to a wider audience.

    Also Read : Chai Kings Raises ₹24 Crore in Series A to Fuel Expansion and Growth

    The company stated that its Try & Buy model, instant refunds, and hassle-free shopping experience eliminate long wait times, setting a new standard for convenience.

    With a curated collection from over 80 brands, including Snitch, The Souled Store, Freakins, and Bewakoof, it appeals to young, trend-conscious shoppers driven by social media influences.

  • Ecoil Secures ₹1 Crore Deal on Shark Tank India Season 4

    Ecoil Secures ₹1 Crore Deal on Shark Tank India Season 4

    Delhi-based eco-friendly startup Ecoil, appeared on Shark Tank India Season 4, Episode 51.

    The company, founded by Sushil Vaishnav and Kirti Vaishnav, promotes a sustainable waste-to-energy business model by collecting and recycling used food oil into biodiesel.

    During their pitch, the founders sought an investment of ₹1 crore for 1.25% equity, valuing the company at ₹80 crore.

    Sushil and Kirti Vaishnav, who met and married in Rajasthan, were struck by the large-scale waste oil production in the food industry.

    After gaining experience in supply chains and blockchain, they returned to Jaipur in November 2019 and launched Ecoil.

    Also Read :

    The Bear House Secures a Deal on Shark Tank India Season 4

    The Bear House Secures a Deal on Shark Tank India Season 4

    Ecoil specializes in collecting burnt cooking oil and fats from eateries, offering the highest purchase price. The collected oil is then processed into biodiesel.

    The company provides a range of services to help manufacturers efficiently manage their waste oils and fats.

    To minimize waste-related challenges, Ecoil offers customized solutions tailored to the needs of food industries and fast food outlets.

    With its structured approach and competitive pricing, Ecoil stands out as an ideal choice for selling used cooking

    The founders revealed that they have gathered 75 lakh liters of waste oil, leading to a reduction of 1.6 crore kg in CO2 emissions.

    Recognizing the potential of this initiative, Ritesh Agarwal and Chirag Nakrani invested ₹50 lakh for 1% equity, along with 0.6% advisory equity, and provided ₹50 lakh in debt at 9% interest for three years.

    This deal set Ecoil’s valuation at ₹50 crore.

    With this investment, Ecoil plans to enhance its operations, expand its reach, and contribute to India’s sustainable energy transition.

  • Chai Kings Raises ₹24 Crore in Series A to Fuel Expansion and Growth

    Chai Kings Raises ₹24 Crore in Series A to Fuel Expansion and Growth

    Chennai-based chai retail chain Chai Kings has raised $3 million (₹24 crore) in its Series A funding round from A.V. Thomas and Co. (AVT).

    Previously, in January 2020, the tea brand secured $1 million in a seed round backed by Chennai Angels (TCA), Hyderabad Angels, and TiE India Angels. As part of the latest round, The Chennai Angels (TCA) are making a partial exit, realizing substantial returns.

    The newly acquired funds will be utilized to accelerate expansion, enhance product offerings, and strengthen supply chain operations. Additionally, the company plans to invest in customer engagement initiatives and operational efficiencies to scale its business.

    Founded in 2016 by Jahabar Sadique and Balaji Sadagopan, Chai Kings has positioned itself as a premium chai brand, offering a diverse selection of hygienic, high-quality tea blends with an emphasis on sustainability and customer experience.

    Also Read :

    Jasprit Bumrah Joins Skechers as Brand Ambassador

    Jasprit Bumrah Joins Skechers as Brand Ambassador

    The company currently operates 57 stores across Chennai, Hyderabad, and Coimbatore. With a focus on sustainable packaging and a customer-centric approach, Chai Kings expects to close FY25 with a revenue of ₹48 crore and a positive EBITDA.

    Looking ahead, the brand aims to double its revenue within the next two years while maintaining profitability.

  • Jasprit Bumrah Joins Skechers as Brand Ambassador

    Jasprit Bumrah Joins Skechers as Brand Ambassador

    Global footwear brand Skechers has signed Indian cricketer Jasprit Bumrah as its brand ambassador. As part of the partnership, Bumrah will compete in Skechers cricket footwear and feature in the brand’s marketing campaigns, promoting both its performance and lifestyle collections.

    Bumrah’s addition to the Skechers family strengthens the brand’s roster of ambassadors, which includes Yastika Bhatia and Ishan Kishan.

    Skechers has also become the official kit sponsor of the Mumbai Indians team, further strengthening its presence in Indian cricket.

    “I joined the Skechers family as they are known for blending comfort with cutting-edge innovation,” said Bumrah. “Their wide range of offerings makes it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life.”

    Rahul Vira, CEO of Skechers South Asia, expressed enthusiasm about the partnership, highlighting that Jasprit Bumrah’s relentless pursuit of excellence aligns with Skechers’ commitment to innovation and performance.

    Also Read: SHOEGR Raises $100K Pre-Seed Funding to Expand Shoe Care Business

    Vira emphasized that the Skechers team of athletes exemplifies how the brand’s cricket footwear offers both comfort and performance, benefiting players at all skill levels.

    He further noted that Skechers is eager to expand its presence in cricket and contribute to shaping the future of sports culture in India.

  • SHOEGR Raises $100K Pre-Seed Funding to Expand Shoe Care Business

    SHOEGR Raises $100K Pre-Seed Funding to Expand Shoe Care Business

    Mohali-based shoe care brand SHOEGR has raised $100,000 in a pre-seed funding round backed by early-stage startup accelerator PedalStart.

    The newly secured capital will be utilized to expand its product portfolio, enhance market reach, and boost brand awareness initiatives.

    The company also plans to strengthen its direct-to-consumer (D2C) presence by improving its e-commerce experience and forging new retail partnerships to broaden its customer base.

    Also Read: Droom Raises ₹25 Crore in Fresh Funding Ahead of IPO Plans

    Founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR offers a diverse range of shoe cleaning, protection, and storage solutions.

    While the brand primarily sells through its own website, its products are also available on Amazon, Flipkart, Myntra, and Ajio.

    SHOEGR claims to have reached ₹50 lakh in monthly sales as of October last year and aims to surpass ₹1 crore in monthly revenue by FY26.

  • 10 Defence Tech Startups Championing India’s Military Self-Sufficiency

    10 Defence Tech Startups Championing India’s Military Self-Sufficiency

    India has the third-largest startup ecosystem in the world, and in recent years, it has also emerged as a key player in defence innovation.

    Over the past 5 – 6 years, the country has witnessed a rapid rise in defence tech startups, fostering a growing ecosystem dedicated to advanced military solutions.

    A significant shift occurred in February 2018 when the Ministry of Defence introduced the draft Defence Production Policy.

    This policy set ambitious targets—tripling the defence sector’s turnover to ₹1.75 lakh crore and increasing defence exports nearly 15 times to ₹25,000 crore by 2025.

    A crucial aspect of this initiative was encouraging innovation through startups, a move that many initially viewed with skepticism.

    Today, as evolving geopolitical challenges demand stronger security solutions, homegrown defence tech startups are stepping up with groundbreaking advancements.

    From AI-powered drones and marine robotics to advanced electro-optics and swarm warfare solutions, these companies are redefining India’s defence capabilities and positioning the country as a key player in global defence technology.

    List of Top Defence Tech Startups in India

    Here are 10 defence tech startups making a significant impact in this space.

    Planys Technologies 

    Planys Technologies

    Founded in 2015 by IIT Madras alumni Tanuj Jhunjhunwala and Rakesh Sirikonda, Planys Technologies is a Chennai-based defence-tech startup specializing in marine robotics, non-destructive testing (NDT), and AI-driven underwater inspections.

    Its autonomous underwater vehicles (AUVs) provide real-time, high-precision data for defence, maritime security, and infrastructure monitoring.

    With a strong foundation in research and technology, Planys has developed 10 proprietary products and completed over 350 projects across five countries.

    Its autonomous underwater vehicles (AUVs) and robotics-driven solutions provide real-time, high-precision data for critical decision-making.

    Backed by over 30 patents, the startup integrates AI-powered analytics with advanced inspection systems to enhance operational efficiency in challenging and restricted environments.

    The company has raised $8 million to date, including a $4 million Series A round being the latest fund raise in 2024.

    NewSpace Research & Technologies

    NewSpace Research & Technologies

    Sameer Joshi founded NewSpace Research & Technologies (NRT) in 2018.

    Based in Bengaluru, the aerospace startup specializes in next-generation unmanned systems, developing advanced drones and aeronautical solutions for global markets.

    The company focuses on defence, telecommunications, disaster relief, and environmental monitoring.

    NRT designs and manufactures industrial UAVs, collective robotics, AI modules, and GPS-denied navigation systems.

    Its drones are capable of supporting communication and earth observation over distances of 5–20 km, with operational durations ranging from days to months.

    With dynamic payload-swapping capabilities and AR/VR integration, they can adapt to both military and civilian missions.

    To date, NRT has raised $73.2 million across 10 funding rounds, including a $430K Series B round in 2024.

    Grene Robotics

    Grene Robotics

    Grene Robotics is a multinational B2B/B2G autonomous robotics company specializing in AI-driven aerial and ground solutions for the defence sector.

    Founded in 2008 by Kiran Penumacha, the company has invested over a decade in research and development, pioneering unmanned systems that enhance operational efficiency, security, and automation.

    Out of all products in the productline Indrajaal, the world’s first autonomous wide-area Counter-Unmanned Aircraft System (C-UAS).

    Designed to neutralize aerial threats across all drone categories—micro, mini, small, large, and extra-large—Indrajaal marks a significant breakthrough in India’s defence capabilities.

    Grene Robotics has secured a total equity funding of $4.2 million across five funding rounds. The company’s latest funding round, an Angel investment of $2 million, was raised on January 1, 2022.

    Zeus Numerix

    Zeus Numerix

    Zeus Numerix is a Mumbai-based defence tech startup specializing in simulation and modeling solutions for military equipment and operations.

    Founded in 2004 by Basant Kumar Gupta, Irshad Khan, Abhishek Jain, and Prasanna Shevare, the company provides advanced design and analysis tools to enhance the performance and efficiency of defence systems.

    The company has also made significant advancements in drone warfare, designing lethal payloads and ejector rack mechanisms for swarm drones.

    These payloads, ranging from 3kg to 5kg, are adaptable across multiple drone platforms and have undergone rigorous military-standard testing.

    Additionally, Zeus Numerix is working on modular kits to improve UAV accuracy and flexibility, positioning itself as a crucial player in modernizing India’s defence capabilities.

    The company has raised a total of $2.22 million in equity funding, with its largest funding round amounting to $1.78 million.

    Optimzed Electrotech

    Optimzed Electrotech

    Optimized Electrotech is a deep-tech defence company specializing in electro-optics-based video surveillance systems.

    Founded in 2017 by Sandeep Shah, Anil Yekkala, Dharin Shah, Kuldeep Saxena, and Purvi Shah, the company develops high-end surveillance solutions for defence, aerospace, paramilitary forces, and civilian applications.

    Its advanced systems utilize multiple imaging spectrums, including Visible Spectrum (VIS), Near Infra-Red (NIR), Short Wave Infra-Red (SWIR), Medium Wave Infra-Red (MWIR), and Thermal Infra-Red (TIR).

    These technologies enable long-range surveillance, zero-light image capturing, and resistance to environmental conditions, ensuring optimal security operations in all scenarios.

    By integrating AI-driven analytics, Optimized Electrotech enhances border surveillance, aircraft tracking, and counter-drone measures.

    Recently, the company won the ADITI 1.0 iDEX-DIO Challenge by the Defence Space Administration and was recognized at DefConnect 4.0.

    It received a record INR 25 crore grant from the Government of India for its space situational awareness technology, further advancing India’s defence capabilities.

    Tonbo Imaging 

    Tonbo Imaging

    Tonbo Imaging is a Bengaluru-based defence technology startup specializing in advanced imaging and sensor systems for military reconnaissance, infrastructure security, and transportation safety.

    Founded by Arvind Lakshmikumar, the company designs and deploys electro-optics solutions, leveraging micro-optics, low-power electronics, and real-time vision processing.

    The company’s technology enhances situational awareness for soldiers, unmanned drones, security personnel, and automotive applications, enabling superior visibility in challenging conditions such as darkness, fog, and bad weather. 

    By balancing front-end analog processing with sophisticated digital image processing, Tonbo delivers lightweight, low-power imaging platforms across visible, mid-wave infrared (MWIR), and long-wave infrared (LWIR) spectrums.

    With a vertically integrated design approach and a strong intellectual property portfolio, Tonbo offers cutting-edge electro-optics technology without ITAR/government restrictions, making it a preferred partner in emerging markets.

    The company has raised a total of $23.9 million over four funding rounds. In its Series B round, Tonbo secured $17 million.

    lvlAlpha

    lvlAlpha

    In 2019, Aditya Mishra and Anjum Perveen founded lvlAlpha, an early-stage defence technology startup dedicated to developing wearable solutions for the Defence Tri-Forces, Industry, and Public Health. 

    With a strong focus on innovation, the Pune-based lvlAlpha quickly gained momentum, earning ISO 13485 certification and securing support from AIC Mumbai and DST TBI, India. 

    Along the way, it received key grants from MeitY, the India Entrepreneurship Grant 2020, SASACT Grant 2020, and IOCL Startup Fund Round III. 

    Now, the company is rolling out advanced solutions, including wrist-worn health trackers, trauma monitoring software, and CBRN-grade PICs for pandemic response.

    Committed to cutting-edge technology, lvlAlpha continues to enhance safety, situational awareness, and healthcare in high-risk environments.

    Big Bang Boom Solutions

    Big Bang Boom Solutions

    Founded in 2018 by Dr. Shivaraman Ramaswamy and Mr. Praveen Dwarakanath, Chennai-based Big Bang Boom Solutions (BBBS) is a fast-growing defence startup developing indigenous technology.

    Their flagship 360 Advanced Battle Interface enhances T-Series tank capabilities, alongside innovations in personal safety drones and security solutions.

    With expertise in AI, UAVs, propulsion, and data security, BBBS collaborates globally with partners from the UK, Israel, Finland, and Australia.

    The company has won five iDEX challenges, securing INR 7.5 crore in grants, a multi-crore MOQ, and an international export license.

    It also develops assistive technology for civilians, backed by BIRAC.

    Recognized with multiple innovation awards, BBBS fosters a dynamic, inclusive work culture and aims to expand its presence in India and globally.

    IdeaForge

    IdeaForge

    IdeaForge, founded in 2010 by IIT graduates Ankit Mehta, Ashish Bhat, Rahul Singh, is India’s leading drone manufacturer, specializing in advanced UAVs for defence, homeland security, and industrial applications. 

    As the first Indian company to indigenously develop and manufacture VTOL UAVs, it has deployed over 700 systems and trained more than 1,300 pilots for the Indian Army, Navy, Air Force, state police forces, and key enterprises.

    With India’s largest operational UAV fleet, an IdeaForge drone takes off every four minutes, enabling over 550,000 successful missions in surveillance, mapping, and disaster response. 

    Ranked 3rd among the world’s Top Dual-Use Drone Manufacturers, the company continues to drive innovation through advanced R&D and manufacturing hubs in Navi Mumbai, Bengaluru, Delhi, and the USA.

    Constelli

    Constelli

    Founded in 2017 by Satya Gopal Panigrahi and Avinash Chenreddy, Constelli is a Hyderabad-based technology startup specializing in advanced signal processing solutions for the defence and aerospace sectors.

    The company is dedicated to solving complex challenges through cutting-edge technologies, offering a wide range of solutions from radar systems and electronic warfare (EW) testing to mission-critical applications.

    With a vision to make lives safer and better through signal processing systems, Constelli develops innovative solutions tailored to the evolving needs of defence, aerospace, and commercial industries.

    Its expertise spans telemetry receivers, secure communication technologies, and research-driven advancements, ensuring precision and reliability in high-stakes environments.

    Constelli has established itself as a key player in the industry, leveraging technology to enhance national security and operational efficiency.

    According to Tracxn, the company reports an annual revenue of ₹32.6 crore, reflecting its growing impact and market presence.

    Also Read | 15 Spacetech Startups in India Taking Innovation to New Orbits

    Conclusion

    India’s defence tech startups are driving innovation in security, surveillance, and military technology, enhancing strategic capabilities and gaining global recognition.

    With government support through initiatives like iDEX and DISC, these firms are poised for growth, strengthening India’s defence preparedness and technological self-reliance.

    As geopolitical challenges evolve, their contributions will be key to shaping the future of military innovation and national security.

  • Droom Raises ₹25 Crore in Fresh Funding Ahead of IPO Plans

    Droom Raises ₹25 Crore in Fresh Funding Ahead of IPO Plans

    IPO-bound used car marketplace Droom has secured ₹25 crore ($2.9 million) in a new funding round co-led by Finvolve, IA Growth Opportunities Fund II, and Rameshchandra Shah.

    The round also saw participation from individual investors, including Rajkumar Sorathi, Hardik Kothiya, and Shirish Patel.

    According to regulatory filings sourced from the Registrar of Companies (RoC), Droom’s board approved a special resolution to issue 15,62,500 preference shares at ₹160 each, raising the capital.

    Finvolve, IA Growth Opportunities Fund II, and Shah are each contributing ₹5 crore, while Shirish Patel, CEO of Prudent Corporate Advisory, is investing ₹3 crore. The remaining amount will come from other investors.

    The funds will be allocated toward general corporate purposes. Following the allotment, Gurugram-based Droom is expected to reach a valuation of approximately ₹3,097 crore ($360 million)

    Also Read : Neural Defend Raises $600K Pre-Seed Funding Led by IPV

    Sandeep Aggarwal, Founder and CEO of Droom, commented on the valuation strategy, stating,

    “We deliberately kept the valuation very low for the Indian subsidiary as a strategic move to give material upside to Indians who did not have the opportunity to participate in Droom’s growth over the past decade. We plan to raise more capital soon at a much higher valuation in both Singapore and India.”

    Founded in 2014, Droom operates an online marketplace for used vehicles, including cars, motorcycles, and electric vehicles, along with rental services.

    To date, the company has raised approximately $330 million from investors such as 57 Stars, Seven Train Ventures, Lightbox, and Beenext.

    The firm reported ₹85 crore in revenue for FY24, marking a 66% decline from ₹253 crore in FY23. However, it managed to cut losses by 35%, reducing them to ₹40 crore in FY24.

    Droom is reportedly preparing to file draft papers for a ₹1,000 crore IPO in 2027, aiming for a valuation between $1.2 billion and $1.5 billion.

  • The Bear House Secures a Deal on Shark Tank India Season 4

    The Bear House Secures a Deal on Shark Tank India Season 4

    Bengaluru-based men’s fashion brand The Bear House made a notable appearance on Shark Tank India Season 4, Episode 49.

    Founded by Harsh Somaiya and Tanvi Somaiya, the brand draws inspiration from European fashion, offering premium, stylish, and comfortable apparel tailored for modern men.

    Whether it’s a crisp office shirt or a laid-back evening look, the brand effortlessly blends luxury with everyday wear.

    During their pitch, the founders sought ₹3 crore for 1% equity, valuing the company at ₹300 crore.

    The founders captivated the sharks with their product demonstration, showcasing the brand’s standout feature—420 GSM fabric.

    Since its inception in 2017, the company has seen remarkable growth. From generating ₹2 crore in revenue in FY18, it has skyrocketed to ₹96.5 crore by FY24.

    A key driver of its success has been its flannel shirts, which have emerged as the brand’s hero product.

    Also Read :

    FitFeast Secures ₹1 Crore Deal on Shark Tank India Season 4

    FitFeast Secures ₹1 Crore Deal on Shark Tank India Season 4

    The Bear House has also expanded its reach by being available across multiple e-commerce platforms, making its high-quality clothing accessible to a wider audience.

    As the Sharks evaluated the business, discussions centred around the brand’s rapid growth and market positioning.

    After intense negotiations, Namita Thapar stepped in, sealing a deal of ₹1 crore for 1% equity, along with ₹2 crore in debt at a 10% interest rate for five years, valuing the company at ₹100 crore.

    Harsh said, “We’re thrilled to have partnered with Namita Thapar. Her expertise and guidance will be invaluable in taking The Bear House to the next level.”

    “Our experience on Shark Tank India was incredible, and we’re grateful for the opportunity to showcase our brand. We’re proud of our brand’s unique proposition and the quality of our products. The sharks’ feedback was amazing, and we’re excited to work with Namita to expand our reach and grow our business.”

  • FitFeast Secures ₹1 Crore Deal on Shark Tank India Season 4

    FitFeast Secures ₹1 Crore Deal on Shark Tank India Season 4

    New Delhi-based FitFeast, a brand dedicated to high-protein and sustainable snacking, made a remarkable appearance on Shark Tank India Season 4, Episode 49.

    Founded by Aditya Poddar, the company offers protein-rich and nutrient-dense snacks across categories such as peanut butter, protein bars, chips, and shakes.

    During his pitch, Aditya Poddar sought ₹1 crore for 6.5% equity, valuing the start up at ₹15.38 crore.

    The founder claimed that with unique flavors like mocha, brownie, malai kulfi, mango, and white chocolate, FitFeast sets itself apart in the health food market, aiming to address protein and nutrient deficiencies while offering delicious snacks.

    As the Sharks sampled his products, Aman Gupta found the chips unimpressive, while Namita Thapar and Anupam Mittal praised the protein bars.

    Also Read:

    EasyRugs Secures Deal on Shark Tank India Season 4

    EasyRugs Secures Deal on Shark Tank India Season 4

    Kunal Bahl questioned the packaging’s similarity to other brands, and when pressed by Anupam, Aditya backtracked on admitting to copying a design.

    Aditya highlighted growing quick-commerce sales and a pending 3% equity deal with cricketer Axar Patel.

    The pitch took a turn when Viraj Bahl offered ₹5 crore for a 51% stake, later suggesting ₹1 crore for 20% equity.

    As Aditya explored options, Aman asked, “Do you want to sell or not?” Staying firm on his vision, Aditya declined majority deals, prompting Namita, Aman, and Kunal to step out.

    Anupam then offered ₹1 crore for 12.5% equity, cautioning that stepping away to deliberate could change the valuation. As discussions continued, Anupam and Viraj teamed up, revising their offer to ₹1 crore for 16% equity.

    Aditya attempted to negotiate for 11%, but Anupam remained firm, calling their partnership a “powerhouse combination.” After intense negotiations, the deal closed at 18% equity.