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Kids-focused lifestyle brand Rosada featured on Shark Tank India, where founders Shalu Agarwal and Bhupesh Agarwal shared their journey of building a design-led brand catering to young parents and children.

During the pitch, the founders explained that Rosada operates in the kids’ essentials and lifestyle space, offering products across backpacks, tote bags, bedding sets, travel kits, pouches, décor, and baby bedding. One of the brand’s most popular products is the Lazy Zoo diaper backpack, designed to be lightweight and water-resistant. Manufacturing is handled in-house, enabling tighter control over quality, pricing, and margins.

Entering the Tank, the founders sought ₹1.25 crore for 4% equity, valuing the company at ₹31.25 crore. They shared that Rosada was founded in 2013, with its website launching in 2020. Bhupesh joined the business full-time in January 2022, helping scale operations and accelerate growth.

Rosada caters to children aged 0–12 years and generates nearly 95% of its sales through its own website, with the remainder coming from other channels. The brand has built strong digital traction, amassing 135K Instagram followers, supported by a monthly marketing spend of around ₹16 lakh, delivering a ROAS of over 5x.

Financially, the company has shown consistent growth. Sales increased from ₹48 lakh in FY21–22 to ₹1.23 crore in FY22–23, followed by ₹3.52 crore in FY23–24 and ₹6.48 crore in FY24–25. Year-to-date sales stand at ₹6.7 crore, with projected revenues of ₹12.5–13 crore in FY25–26. The brand reports an average order value of ₹1,990 and a healthy 31% six-month repeat rate.

Rosada has also begun expanding offline, launching in Hamleys stores in June 2025, where each outlet is generating ₹1.5–1.75 lakh in monthly sales. Currently, 60% of revenue comes from bags, followed by pouches and travel sets (20%), beddings and accessories (10%), and décor and baby bedding (10%).

After negotiations, the founders closed a deal with Aman Gupta, Namita Thapar, and Ritesh Agarwal, who jointly invested ₹1.25 crore for 5% equity, along with a 2% royalty until ₹1.25 crore is recouped, valuing Rosada at ₹25 crore.

Home decor and art-tech startup Artociti featured on Shark Tank India, where founders Indrajeet Kumar and Swatiki Prakash showcased how they are scaling traditional relief mural art into a mass-market brand. The duo is on a mission to make premium, hand-sculpted wall art accessible to homes and businesses across India.

During the pitch, the founders explained that Artociti bridges the gap between artisanal craftsmanship and industrial scalability. The process begins with intricate hand-sculpting using Ganga clay, which is then converted into fiberglass moulds for mass production. This “art-tech” approach allows them to offer the premium look of traditional murals with the durability and speed of modern manufacturing.

Entering the Tank, the founders ask was Rs 1 crore for 3% equity, valuing the company at ₹33.33 crore.

The team highlighted that Artociti is a bootstrapped success story, operating with an in-house manufacturing setup and a team of 78. A significant driver of their success is their direct-to-consumer (D2C) strength, with 90% of sales coming directly from their own website. The brand operates a highly optimized logistics cost of Rs 700–Rs 800 per order.

The brand’s growth trajectory has been aggressive. Sales skyrocketed from just Rs 12,500 in FY21 to Rs 3.44 crore in FY25, with the current year-to-date (YTD) revenue already hitting Rs 3 crore. The founders are projecting sales of Rs 5.5– Rs 6 crore for FY26, with a long-term target of Rs12 crore by FY27. Artociti currently operates at a 9% EBITDA (YTD).

Artociti’s product catalogue is diverse, featuring relief murals, canvas paintings, wall accents, and sculptures. However, relief murals remain the powerhouse, contributing 80% of total sales. Their pricing and product mix have resulted in a strong Average Order Value (AOV) of ₹8,500.

After a series of negotiations regarding their valuation and manufacturing challenges, the founders closed a deal with Vineeta Singh and Namita Thapar. The Sharks invested Rs1 crore for 7.5% equity, along with a 2% royalty until Rs1.5 crore is recouped, valuing the company at Rs13.33 crore.

With a total of 300+ unique moulds and a growing presence in Tier 2 and Tier 3 cities (which account for 40% of their customer base), Artociti plans to use the fresh capital to expand its manufacturing capacity.

India’s leading culture-tech platform MeMeraki featured on Shark Tank India, where founder Yosha Gupta shared how she is building a technology-led market access for traditional Indian arts and crafts designed specifically to empower master artisans as contemporary digital creators.

During the pitch, the founder explained that MeMeraki focuses on democratizing the heritage arts economy by connecting rural master artisans with global audiences. Unlike traditional handicraft marketplaces, the platform operates a “dual model” combining a premium e-commerce marketplace for authentic products with a dynamic ed-tech platform offering live and recorded masterclasses. These venues for cultural learning allow anyone to explore an authentic connection with their heritage through artists who have inherited generational knowledge.

Entering the Tank, the founder sought ₹50 lakh for 1.67% equity, valuing the company at ₹30 crore.

The founder shared that the business is built on a disciplined and impact-led model. Since its inception in 2019, MeMeraki has scaled through content-led discovery and deep artisan partnerships. A major driver of their scalability is the diversified revenue stream, with a mix of 60% consumer (B2C) and 40% enterprise (B2B) services, the latter of which delivers large-scale art installations and murals for organizations like GMR Hyderabad Airport and the Ministry of Culture.

Operationally, MeMeraki currently connects over 500 master artisans across 300+ traditional art forms and has reached customers in more than 40 countries. The founder highlighted strong momentum, demonstrating consistent year-on-year growth and achieving profitability in the current financial year.

The platform is managed via a tech-enabled infrastructure that supports 10,000+ handcrafted products and immersive learning experiences. Use cases range from high-value corporate advisory projects and public installations to individual patrons purchasing original artworks like ₹1,05,000 Kalamkari paintings or attending digital workshops.

After negotiations, the founder closed a deal with Varun Alagh, Namita Thapar, Kunal Bahl, and Viraj Bahl, who collectively invested ₹1 crore for 4% equity. The deal values MeMeraki at ₹25 crore.

Army-inspired apparel brand Warrior World featured on Shark Tank India, where founders Keyur, Uday, Dharmin, Kapil, and Jigar shared how they are building a mass-market clothing label aimed at taking military-inspired fashion to every corner of the country.

During the pitch, the founders explained that Warrior World is focused on democratising patriotic fashion through durable, high-quality streetwear. Unlike fast-fashion players, the brand operates with a large catalogue, with 82% of sales coming from army-inspired designs. Each product is engineered for longevity, featuring high-density prints tested to last up to 50 washes. Printing is handled in-house through a DTF setup, while fabric sourcing is outsourced to keep operations lean.

Entering the Tank, the founders sought ₹75 lakh for 1% equity, valuing the company at ₹75 crore.

The team shared that Warrior World is built on a highly efficient, bootstrapped model. After running women’s ethnic wear ventures like Bahuji between 2015 and 2023, the founders pivoted to launch Warrior World. A key driver of profitability has been sharp operational optimisation—RTO rates dropped from 42–43% in the early days to just 2.5%, while shipping costs were brought down dramatically from ₹215 per order to ₹50.

Growth has been rapid. The founders stated that sales jumped from ₹92,000 in FY23–24 to ₹6.4 crore in FY24–25, with projections of ₹30 crore in FY25–26. The brand currently operates at 15% EBITDA (YTD) and reports a 24% repeat rate. Its pricing strategy keeps products accessible, with single t-shirts at ₹399, packs of three at ₹999, and packs of five at ₹1,499.

Warrior World runs on an in-house tech-enabled order management system, with 98% of sales coming directly from its website. Its made-to-order manufacturing model ensures zero finished-goods inventory, allowing for efficient dispatch through a ready pick-list system.

After negotiations, the founders closed a deal with Vineeta Singh, who invested ₹75 lakh for 1% equity, along with a 1.5% royalty until ₹1.25 crore is recouped, valuing the company at ₹75 crore.

Prior to Shark Tank, Warrior World was entirely bootstrapped and had already achieved lifetime sales of ₹20 crore. With fresh capital and strategic backing, the founders plan to scale further by improving their customer lifetime value of ₹2,100 and average order value of ₹940, as they work toward standardising military-style streetwear across India.