Tag: Shark Tank India

Lab-grown diamond jewellery brand Emori made a strong appearance on Shark Tank India Season 5, where the founders walked the sharks through their vision of building an affordable, transparent jewellery brand for modern Indian consumers.

Founded in 2023 by Arushi Jain, Emori positions itself as an online-first brand focused on lab-grown diamonds that are third-party certified and priced clearly.

During the pitch, the founders highlighted that a 1-carat lab-grown diamond is priced at around ₹32,000, significantly lower than natural alternatives, with jewellery prices starting at ₹50,000 and premium pieces going up to ₹3–3.5 lakh.

The brand currently offers 600+ ring designs across 14-carat and 18-carat purity, along with a lifetime warranty.

Sharing traction, the team revealed that Emori operates through a mix of online (42%) and offline (58%) sales, with its sole physical store located in Sector 67, Gurugram.

The store sees a 45% walk-in conversion rate, while the brand reports an average order value of ₹59,000 and a 12% repeat rate over 12 months.

Emori manages a lean inventory model split evenly between ready-to-ship and made-to-order pieces, with inventory turning over 10 times a year.

On the financial front, the founders shared that Emori closed FY24–25 with ₹4.5 crore in revenue and has already crossed ₹6.2 crore in FY25–26, targeting ₹13 crore by the end of the fiscal year.

The company expects to post an EBITDA of ₹80 lakh with margins improving to 6%, up from around 2% earlier. Until the show, Emori had been completely bootstrapped.

For the deal, the founders initially asked for ₹75 lakh for 1% equity, valuing the company at ₹75 crore. After negotiations, a deal was finalised with Anupam Mittal and Amit Jain, Namita Thapar, and Ritesh Agarwal, who together invested ₹3 crore for 6% equity, bringing the final valuation to ₹50 crore.

With fresh capital in the bank, Emori plans to open new stores in Noida and Delhi, strengthen inventory, and scale its presence in India’s growing lab-grown diamond jewellery market.

Nutrition startup Goat Life made a confident pitch on Shark Tank India, where founder Yash Kalra, a 25-year-old entrepreneur from Kota, walked the sharks through how he’s building a nutrition brand focused on “experience over degrees.”

During the episode, Yash explained that Goat Life isn’t positioned as just another whey protein brand. Instead, he described it as a complete-meal nutrition product, designed with balanced macros and a controlled glycemic index. He also pointed out that the product delivers higher nutritional value and is priced at close to ₹3,000 per kg.

Talking about traction, the founder shared that Goat Life follows a limited-drop model, releasing products every few months. The first product drop received 400 pre-orders on Day 1, while sales grew from 2,000 boxes in the first drop to 10,000 boxes in the second, a jump that caught the sharks’ attention.

On the numbers front, Yash told the panel that the brand clocked ₹11 lakh in revenue in FY24, followed by ₹25 lakh in FY25, and has already crossed ₹2 crore in FY26 (till December). He also highlighted that the company manufactures its products in-house in Kota, with a daily capacity of 4,000 packets, and works alongside an NGO-supported, all-women workforce.

The founder further mentioned that Goat Life enjoys a 40% repeat customer rate, 57% gross margins, and strong online traction, including 8% engagement on Instagram, with a clear focus on scaling through D2C channels.

For the deal, Yash came in asking for ₹36 lakh in exchange for 1% equity, valuing the company at ₹36 crore. After detailed discussions, multiple offers, and counter-offers, the final deal was struck with Aman Gupta and Anupam Mittal, who together invested ₹2 crore for 8% equity, valuing Goat Life at ₹25 crore.

With the investment secured, Goat Life now looks to scale its operations and deepen its presence in India’s fast-growing nutrition market.

Kids-focused content and IP startup EMoMee secured a ₹2 crore investment for 4% equity on Shark Tank India Season 5 (aired January 6, 2026), closing the deal with Aman Gupta and Namita Thapar at a ₹50 crore valuation.

Founded by Varun Duggirala and Pooja Jauhari, whose earlier venture Glitch was acquired by WPP in 2017–18, EMoMee positions itself as a “Big Skills for Little Ones” brand spanning digital content and physical products.

The startup runs a highly scaled YouTube-first model, clocking 1.7 crore views in the last 28 days, growing from ~1,000 subscribers in April 2025 to ~1.5 million by November 2025, with one video uploaded daily since April 2025.

During the pitch, the founders initially asked for ₹1 crore for 2% equity. While Anupam Mittal offered ₹2 crore for 5% equity at a lower valuation, all five sharks showed interest, leading to intense negotiations.

The founders’ counter-offer of ₹2 crore for 4% equity was accepted by Aman Gupta and Namita Thapar.

EMoMee’s strategy is built around relatable characters, AI-generated content, and rapid content testing, supported by its “3S model” spanning Screen (content), Stage (play areas), and Shop (products).