Tag: Shark Tank India

Destination wedding startup Awayddings appeared on Shark Tank India with a clear promise, making destination weddings more affordable, transparent, and stress-free for Indian couples.

Founded by Ashish Godghate and Vijay Kumar, Awayddings offers all-inclusive destination wedding packages starting at ₹15 lakh. The startup currently operates in Goa and Jaipur, covering everything from haldi, sangeet, and wedding ceremonies to catering, décor, and hotel stays. A key differentiator in its model is transparent pricing, where each package clearly breaks down venue costs and fulfilment services, addressing the industry-wide issue of hidden charges.

During the pitch, the founders sought ₹2 crore for 5% equity, valuing the company at ₹40 crore.

Sharing traction, the founders revealed that Awayddings reported a Gross Merchandise Value (GMV) of ₹13 crore in FY24–25, with ₹1.95 crore in revenue and a net profit of ₹7 lakh. The company has executed 24 weddings year-to-date and projects 72 weddings in FY25–26, targeting ₹21.6 crore in GMV and ₹35–40 lakh in net profit. Customer acquisition is driven largely by paid marketing, which contributes 70% of bookings, while the remaining 30% comes through referrals.

The Sharks closely examined the company’s equity structure and past funding. The founders shared that they had previously raised ₹1.23 crore for 50% equity, with the founders investing ₹18 lakh and other investors contributing ₹22 lakh. Both Ashish and Vijay draw a monthly salary of ₹1.5 lakh, reflecting their active involvement in the business.

After negotiations, Aman Gupta made a structured offer, proposing ₹1 crore for 10% equity, along with ₹1 crore as debt at 10% interest for two years. The deal brought Awayddings’ valuation down to ₹10 crore, a significant revision from the initial ask. The founders accepted the offer, securing both capital and strategic backing.

With Aman Gupta on board, Awayddings plans to scale its operations, standardise destination wedding packages, and further simplify the process of planning dream weddings for couples across India.

Natural personal care brand Phitku made a headline-grabbing appearance on Shark Tank India Season 5, where its founders pitched a toxin-free alternative to conventional deodorants, backed by strong sales momentum and massive digital reach.

Founded by Rahul Dokania, Neha Marda Agrawal, popularly known for her role in Balika Vadhu and Sumit Marda, Phitku specialises in alum-based (fitkari), fragrance-free deodorants designed to offer 24-hour odour protection without chemicals. The brand’s flagship product is positioned at a premium ₹999 price point, with each unit designed to last five to six months.

The founders entered the Tank seeking ₹1.8 crore for 1% equity, pegging the company’s valuation at ₹180 crore. While the valuation drew sharp questions from the Sharks, particularly around transparency and pricing, the brand’s traction kept negotiations alive.

Phitku shared strong growth metrics during the pitch. The brand currently clocks ₹2 crore in monthly recurring revenue (MRR) and has achieved ₹14 crore in year-to-date sales for FY25–26. Monthly revenues rose steadily from ₹1.4 crore in September 2025 to ₹1.98 crore in November 2025, with projected net sales of ₹25 crore for the full fiscal year.

Social media has played a key role in Phitku’s growth story. The brand recorded 24.5 million organic Instagram views in a single month, further amplified by Neha Marda Agrawal’s personal following of over 1.2 million users.

From a unit economics perspective, Phitku operates at a 25% EBITDA, with costs split across 20% COGS, 23% advertising, 17% logistics and operations, 10% marketing, and 5% salaries. The company currently operates as a bootstrapped partnership firm, with equal ownership among the three founders.

After a series of offers and counteroffers, Aman Gupta and Anupam Mittal came together to close the deal. The final agreement stood at 1.8 crore for 1% equity with 5% royalty until Rs 5.4 crores is recouped, valuing the company at Rs 180 crores.

With marquee Sharks on board and strong consumer traction, Phitku now looks to scale its presence in India’s premium personal care segment, betting on clean ingredients, longevity, and a growing demand for chemical-free alternatives.

Better-for-you bakery brand Awsum made a buzzy appearance on Shark Tank India, where founders Pranav Sharma and Kritik Thakur pitched their vision of reimagining indulgent treats without the guilt.

The founders entered the tank seeking ₹1 crore for 1% equity, valuing the company at ₹100 crore.

Founded in 2021, Awsum is built around its “Better Bakes” philosophy, offering products with no maida, no refined sugar, no palm oil, and no eggs. Instead, the brand uses wheat flour, jaggery, honey, real fruits, and functional Ayurvedic ingredients such as Brahmi, Ginseng, Ashwagandha, and Wellmune, targeting benefits like immunity, focus, stress relief, and gut health.

Awsum’s product range includes tea cakes, muffins, brownies, cream rolls, zero-sugar chocolates, and functional chocolate bars like Goodbye Stress, Restful Sleep, and Daily Energy. Popular flavours include Lemon Blueberry, Orange Pistachio, Carrot Walnut, and Banana Walnut, with the Walnut Brownie and Banana Walnut Cake emerging as top sellers.

Operationally, the brand runs a 6,000 sq. ft. in-house manufacturing facility in Noida, capable of producing up to 12,000 cakes per day. Awsum follows a just-in-time production model, manufacturing only against purchase orders to ensure freshness across its three-month shelf life.

On the financial front, the founders shared that Awsum closed FY24–25 with ₹4.9 crore in revenue, posting a PAT of ₹3 lakh. In FY25–26, the company has already recorded ₹8.5 crore in year-to-date revenue and is targeting ₹16–17 crore for the full year. Marketing spends account for around 30% of total sales, while the company currently holds ₹35 lakh in cash and ₹2.1 crore in receivables.

During negotiations, Anupam Mittal initially offered ₹2 crore for 5% equity, later revising it to ₹2 crore for 4%. He then teamed up with Aman Gupta to make a joint offer of ₹4 crore for 8% equity, valuing the company at ₹50 crore. Namita Thapar and Ritesh Agarwal countered with ₹1 crore for 2.5% equity, which eventually evolved into the winning deal.

After intense discussions, the founders closed the deal with Namita Thapar and Ritesh Agarwal for ₹1 crore in exchange for 1.33% equity, bringing Awsum’s final valuation to ₹75 crore.

Prior to appearing on Shark Tank India, Awsum had raised ₹3.26 crore from external investors. Post-show, the brand reportedly raised additional seed funding in October 2025. As of early 2026, Awsum remains operational and slightly profitable, with products available on Zepto, Blinkit, BigBasket, and its own D2C platform.

AI fashion-tech startup Twin made a memorable appearance on Shark Tank India Season 5, standing out for both its advanced virtual try-on technology and a sharp exchange between Sharks Aman Gupta and Anupam Mittal that quickly went viral.

Founded by Aseem Khanduja, an IIT Delhi (Chemical Engineering) graduate with over eight years of experience in artificial intelligence, Twin aims to solve one of online fashion’s biggest pain points, helping consumers understand how clothes will actually look on them before making a purchase.

Twin is a Generative AI-powered virtual try-on platform that allows users to create a digital “AI Twin” of themselves. Using product images or links, users can virtually try outfits from fashion brands or even style clothes from their existing wardrobe.

The startup operates under Unstudio, a company founded by Aseem in 2023. In June 2025, the company pivoted to Twin, shifting its full focus to AI-led fashion personalisation and virtual try-on technology.

Despite being at an early stage, Twin has shown initial traction. At the time of the pitch, the app had over 5,100 users, with more than 100,000 designs catalogued in India and another 100,000 in the US. The company has also signed 25 B2B contracts with Indian fashion brands.

Twin had previously raised ₹5.3 crore in 2023, with a total equity dilution of 16%. The app is currently live on the Apple App Store, with an Android version expected soon.

During the pitch, Aseem asked for ₹60 lakh for 1% equity, valuing the company at ₹60 crore. While the Sharks acknowledged the strength of the technology, concerns around monetisation, scalability, and user growth led to intense negotiations.

The pitch drew widespread attention after a pointed exchange between Aman Gupta and Anupam Mittal, when Anupam suggested leveraging his Shaadi.com user base to accelerate growth. Aman responded with the now-viral remark, “Shaadi ka database thodi chahiye, lehenga thodi bikega uss par.”

After multiple counteroffers, Aman Gupta proposed ₹60 lakh for 3% equity, while Anupam Mittal countered with ₹68 lakh for 2% equity, a deal later matched by Kanika Tekriwal. Anupam eventually raised his offer to ₹80 lakh for 2% equity.

In the end, Aseem accepted Aman Gupta’s offer, closing the deal at an implied valuation of approximately ₹20 crore.

With fresh capital and Shark backing, Twin plans a phased product roadmap. Version 2 will focus on wardrobe digitisation and personalised Outfit of the Day (OOTD) recommendations, while Version 3 aims to build a full-scale personalised AI styling engine.

The startup is targeting 1 million users within six months and 5 million users within 12 months, while continuing to improve fit accuracy across body types and build scalable monetisation through brand partnerships.

Gully Labs, a homegrown sneaker brand inspired by Indian culture and lifestyle, has closed a deal on Shark Tank India season 5.

Founded by Arjun Singh and Animesh Mishra, both alumni of Netaji Subhas University of Technology, Delhi, Gully Labs focuses on premium, design-forward sneakers that blend traditional Indian aesthetics with modern streetwear.

During the pitch, the founders showcased several models including 1928 Turf Olive, 1980 Wizard Red, and Khoj Green.

The brand emphasises in-house manufacturing in Noida and operates an Experience Store in Delhi. It follows a product strategy of launching one new collection per month to maintain freshness and exclusivity in the market.

The founders shared unit economics for their business: cost of goods sold at 44%, marketing at 35%, fees and logistics at 10%, and a contribution margin (CM2) of 11% per pair of sneakers.

At the time of the pitch, Gully Labs reported ₹2.85 crore in bank balance and had previously raised capital at a ₹120 crore pre-money valuation (₹150 crore post-money).

On the show, the founders originally asked for ₹1 crore for 0.5% equity, valuing the company at ₹200 crore. Multiple offers followed, including from Kunal Bahl, and a group from Kunal Bahl, Mohit Bansal, and Kanika Mann. Ultimately, Aman Gupta invested ₹1 crore for 0.57% equity, closing the deal at a ₹175 crore valuation. Aman chose to invest independently despite suggestions to form an all-Shark consortium.

Gully Labs employs a team of 150 people, including 100 artisans and 50 corporate staff. Since the Shark Tank appearance, reports from January 2026 suggest the brand has raised ₹26.5 – ₹30 crore in a Series A round led by Saama Capital, valuing the company at around ₹147 crore post-money.

With fresh funding and strategic backing, Gully Labs aims to expand its market presence and scale its “Indi-cool” sneaker portfolio across India’s growing streetwear segment.

Bihar-based digital façade startup RCX Light appeared on Shark Tank India with a distinctive pitch, transforming large buildings into dynamic digital advertising surfaces using LED technology.

Founded by Ravi Chand Sharma, Prince Kumar, and Ravi Kumar, the startup operates out of Chapra, Bihar, and specialises in large-scale digital façade installations for branding and outdoor advertising.

RCX Light’s system uses individual LEDs controlled through a centralised controller, enabling buildings to function as high-impact, programmable display surfaces. A key strength of the model is its reusable LED inventory, which can be deployed up to 30 times, helping the company manage costs and maintain healthier margins.

RCX Light follows an area-based pricing model, charging ₹20 per sq ft for the first day and ₹10 per sq ft per day from the second day onwards. The cost of equipment ranges between ₹80 and ₹90 per sq ft, allowing the company to recover investments through multiple redeployments of the same inventory.

On the financial front, the founders shared that RCX Light reported ₹19 lakh in revenue in FY22–23 with 12–13% net margins. Revenue grew to ₹26 lakh in FY23–24, while year-to-date sales stand at ₹66 lakh. The founders expect margins to improve to 18% in FY24–25 and further to 24–25% in FY25–26.

One of the startup’s notable projects includes a digital façade installation at the RBI Office in Mumbai, secured through a ₹5 lakh tender. The inventory used for this project has generated ₹37–38 lakh in cumulative revenue. Interestingly, RCX Light’s first-ever project was executed with an initial investment of just ₹1.5 lakh.

During the pitch, the founders sought ₹50 lakh for 5% equity, valuing the company at ₹10 crore. However, the pitch also highlighted financial challenges, as the company currently carries ₹1.4 crore in debt at a steep 25% annual interest rate, which became a key concern during the discussion.

After deliberation, Aman Gupta made a structured offer of ₹10 lakh for 5% equity, along with ₹40 lakh as debt at 12% annual interest for three years. The founders accepted the deal, bringing the company’s valuation to ₹2 crore.

With fresh capital and strategic backing from a Shark, RCX Light plans to restructure its debt, expand installations across major Indian cities, and strengthen its presence in the fast-growing digital façade and outdoor advertising space.

Healthcare startup Cosmo+ made an appearance on Shark Tank India, where the founders presented their vision of building a rapid emergency medical response system tailored for gated communities.

Founded by Atul Jain, Dr. Shivansh Bhalla, and Himanshu Mewara, Cosmo+ focuses on reducing emergency response time by placing medical infrastructure directly within residential societies. The startup is built on the belief that faster access to medical help can save lives.

During the pitch, the founders explained their society-level ambulance model, where one ambulance is stationed per residential complex. This is supported by a 24×7 SOS system that allows residents to connect with medical assistance through a single tap.

Cosmo+ offers services including first aid support, doctor access, elderly care, home nursing, and ambulance services. When an SOS alert is triggered, it reaches medical staff while also notifying neighbours and emergency contacts, enabling quicker on-ground support.

Sharing traction, the founders revealed that Cosmo+ is currently active in Hyderabad and Ludhiana, serving over 7,000 families across gated communities. Since launching in July 2025, the platform has handled more than 1,000 emergency and healthcare requests within four months.

Around 40% of these requests were first-aid cases, followed by routine check-ups, value-added healthcare services, and ambulance calls.

Cosmo+ operates on a subscription-based model, partnering with RWAs and real estate developers. Residential societies pay a monthly fee ranging from ₹99 to ₹299 per family, with the company currently operating at a monthly burn of around ₹3 lakh.

For the deal, the founders initially asked for ₹1 crore for 4% equity, valuing the company at ₹25 crore. After discussions around operations, unit economics, and scalability, a revised deal was finalised.

Anupam Mittal, Kanika Tekriwal, and Kunal Bahl together invested ₹1 crore for 9% equity, valuing Cosmo+ at a post-money valuation of ₹11.11 crore.

With fresh capital in hand, Cosmo+ plans to expand to additional cities, onboard more residential societies, and strengthen its on-ground emergency response infrastructure, as it works toward making neighbourhood-first healthcare a standard part of urban living.

Uprear Build, a premium modular construction startup founded by Shrikant Shah, made a strong impression on Shark Tank India Season 5. With its sharp focus on smart, foldable, building-code-compliant modular pods, the company showcased how construction can be faster, cleaner, and far more efficient without compromising on quality.

Pitching under the tagline “When Building Science Meets Smart Construction”, Shrikant walked the sharks through Uprear Build’s journey since launching its factory in October 2022. What really caught attention was the live-style demonstration of a pod being unfolded and installed via crane and highlighting that a 330 sq. ft. studio can be installed in just 1 hour, with delivery in 15–20 days. 

From a business standpoint, the numbers spoke loudly. Uprear Build scaled rapidly, from ₹1.5 Cr in FY 22–23 to ₹26.2 Cr in FY 24–25, with ₹30 Cr+ cumulative sales in three years. A major driver of this growth has been their Anganwadi centre modules, which currently contribute 70% of total revenue, a strength, but also a risk the Sharks didn’t ignore.

Shrikant asked for ₹2 Crores for 2.5% equity, valuing the company at ₹80 Crores. The Sharks pushed back on valuation and revenue concentration. Anupam Mittal proposed a mix of equity, debt, and royalty, while Kunal Bahl offered a cleaner structure with equity plus debt.

After negotiations, the deal was sealed with Kunal Bahl :  ₹1 Crore for 2% equity + ₹1 Crore debt at 10% interest for 3 years, valuing Uprear Build at ₹50 Crores.

When Aditya Anand walked into Shark Tank India, he wasn’t pitching another stock tips app. Instead of leading with numbers or market jargon, he spoke about a common problem, investing still feels complex and intimidating for everyday users, despite the abundance of information available. This idea set the tone for Multibagg.AI, a conversation-first platform designed to help users understand stocks, portfolios, and research without technical jargon.

An IIT Kanpur graduate and former Super 30 student, Aditya shared how his personal journey shaped the startup. After cracking competitive exams through Anand Kumar’s free coaching programme and going on to study at IIT, he still found investing confusing and fragmented. That experience led him to launch Multibagg.AI in early 2024.

During the pitch, Aditya explained that users can discover stocks, analyse portfolios, and conduct in-depth research by simply asking questions, similar to chatting with an analyst. The platform pulls information directly from company documents, provides source attribution, groups companies by themes, and integrates with brokerage accounts. It does not offer buy or sell recommendations, a point that resonated with the sharks given regulatory considerations.

Multibagg.AI currently has over 10,300 users, with an average revenue of ₹2,000 per user. The platform reports a conversion rate of around 3% and operates with a lean three-member team, supported by automated backend systems and an in-house benchmarking framework.

Aditya entered the tank seeking ₹50 lakh for 2% equity, valuing the company at ₹25 crore. While multiple offers were discussed, he accepted Aman Gupta’s counteroffer of ₹50 lakh for 1% equity, taking the valuation to ₹50 crore. The deal was finalised without extended negotiations.

Prior to Shark Tank India, Multibagg.AI had raised ₹65 lakh in 2024 and ₹1.5 crore in 2025. With the Shark Tank investment, the startup gains both fresh capital and wider visibility as it looks to scale its platform further.

Cinefai Studios entered the Shark Tank with a simple idea: storytelling doesn’t need big sets or long production cycles anymore, it can be powered by AI. That clarity helped the Gen-AI content studio walk away with a ₹1 crore deal from Ritesh Agarwal, sealing the pitch at a ₹10 crore valuation.

Founded in March 2025, Cinefai Studios positions itself as an AI-first filmmaking studio, creating end-to-end content with a sharp focus on vertical microdramas, short, episodic stories built for mobile viewing.

The startup is backed by founders Shivam Sharma and Akanksha Dubey, while the pitch on the show was led by Ritesh, who laid out the company’s journey and numbers in front of the sharks.

During the pitch, the founders shared that Cinefai has already worked with 17 brands and operates with a lean four-member team. The studio has generated ₹50 lakh in lifetime revenue, with the past three months averaging ₹10 lakh per month.

Looking ahead, the team projected monthly revenues of ₹80 lakh to ₹1 crore by FY27. While the business has been bootstrapped so far, the sharks did flag one concern, around 60% of revenue currently comes from just two audio storytelling platforms.

The ask was straightforward: ₹1 crore for 5% equity, valuing the company at ₹20 crore. Negotiations followed, and Ritesh Agarwal came in with a structured offer, ₹50 lakh for 5% equity along with ₹50 lakh as debt at 9% interest over five years. The founders agreed, closing the deal at a ₹10 crore valuation.

Behind the scenes, Cinefai relies on open-source AI tools and a custom-built storyboarding agent, allowing it to produce content at ₹8,000–₹9,000 per minute. So far, the team has delivered close to 10 hours of content. They also spoke about their earlier startup, Moviepedia, launched in 2014, highlighting a long-standing interest in blending content with technology.

With a Shark Tank India deal now in place, Cinefai Studios is looking to tighten its IP strategy, diversify revenue streams, and scale its AI-driven storytelling across more platforms and brands, this time with a shark backing the journey.