Tag: Shark Tank India

Marbleous, a lifestyle brand specializing in handcrafted marble products, featured on Shark Tank India, where founders Shashank Sharma and Ayushi Sharma pitched their range of personalized home and kitchen essentials designed to bring artisanal craftsmanship into modern homes.

During the pitch, the founders highlighted the brand’s unique manufacturing base in Chhitroli, Rajasthan, where they work with a team of 15–20 artisans. Marbleous offers a variety of products, including personalized marble display plates, bunny-themed egg holders, yoga-themed coaster sets, and personalized bottle openers. By focusing on the “Kitchen Essentials” hero category, the brand aims to tap into India’s ₹36,000 crore marble market.

Entering the Tank, the founders sought ₹75 lakhs for 10% equity, valuing the company at ₹7.5 crores.

Since launching on marketplaces in 2023, Marbleous has demonstrated significant growth. After recording sales of ₹16 lakhs in FY 23-24, they scaled to ₹42 lakhs in FY 24-25, with a current Year-to-Date (YTD) revenue of ₹71 lakhs.

The business maintains healthy financials with a 70% Gross Margin and an EBITDA of 18%. Despite operational challenges regarding working capital, the brand has projected sales of ₹1.5–1.6 crores for FY 25-26.

After discussions regarding their B2C and bulk order sales channels and an Average Order Value (AOV) of ₹3,600, Kanika Tekriwal closed the deal by investing ₹75 lakhs for 20% equity plus a 2% royalty until the investment is recouped, valuing Marbleous at ₹3.75 crores.

Ctruh, an immersive technology startup under Ctruh Technologies Pvt Ltd, featured on Shark Tank India, where founder Vinay Agastya pitched his advanced browser-based 3D and AR solutions designed to provide an interactive alternative to traditional e-commerce.

During the pitch, the founder highlighted the brand’s commitment to bridging the digital-physical gap, noting that online shopping often lacks a tactile experience. Ctruh’s primary offering is its proprietary no-code 3D engine, and their services include 4K Web Renders, Virtual Storefronts, AR Try-ons, and 3D Product Configurators that offer 2-hour deployment and seamless integration across mobile and XR headsets.

Entering the Tank, the founder sought ₹1 crore for 1.2% equity, valuing the company at ₹83.33 crores.

Since starting product development in October 2022 and officially beginning monetization in April 2025, Ctruh has shown promising early traction. After securing Lifetime Realised Sales of ₹2.1 crores, they reported a Monthly Run Rate (MRR) of ₹30 lakhs. Currently, the brand holds one granted patent and three filed patents for its 3D rendering tech. Prior to the Tank, the business had raised ₹15.5 crores from external investors.

After discussions regarding the scalability of XR platforms and the company’s rapid deployment capabilities, Anupam Mittal and Vineeta Singh closed the deal by investing ₹1 crore for 2.4% equity – mix of equity + advisory shares.

HOOkd, a healthy snacking brand under Buzzinga Eco Foods Pvt Ltd, featured on Shark Tank India, where founders Akul Goel and Dia Goel pitched their “ready-to-eat” baked chicken chips designed to provide a high-protein alternative to traditional snacks.

During the pitch, the founders highlighted the brand’s commitment to nutrition, noting that over 70% of Indians consume some form of meat. HOOkd’s primary ingredient is chicken meat, and their products which include Classic Chicken Chips, Tandoori Chicken Chips, Peri Peri Chicken Chips, and BBQ Chilli Chicken Chips that offers 17g of protein and only 100 kcal per 30g pack.

Entering the Tank, the founders sought ₹50 lakhs for 7% equity, valuing the company at ₹7.14 crores.

Positioned as a premium yet accessible snack, the chips are priced at ₹120 for a 30g pack and ₹40 for a 10g pack. The startup has established a multi-channel presence, making products available on their own website, Flipkart, and Zepto (across 3 cities), as well as in offline retail stores in Dehradun, Delhi NCR, and Hyderabad.

Since starting product development in 2021 and officially launching the brand in May 2025, HOOHkdhas shown promising early traction. After launching in three stores in Dehradun in June 2025, they secured a Purchase Order (PO) of ₹2 lakhs from Quick Commerce in November 2025.

Currently, the brand reports a Monthly Run Rate (MRR) of ₹1.5 lakhs with an impressive Gross Margin of 74%. The company operates with a lean structure, reporting a monthly burn of ₹1.5 lakhs and a monthly salary expense of ₹80,000. Prior to the Tank, the business was entirely bootstrapped.

After discussions regarding the scalability of the meat-based snacking category and the brand’s high margins, Varun Alagh closed the deal by investing ₹50 lakhs for 20% equity, valuing HOOkd at ₹2.5 crores.

The eco-friendly home care startup Awenest recently featured on Shark Tank India, where founders Kinshuk Mishra, Atul Gupta, and Jahangir Mondal pitched their range of sustainable cleaning solutions designed to eliminate harmful chemicals from Indian households.

During the pitch, the founders emphasized their commitment to safety, maintaining an exclusion list of 15 harmful ingredients such as EDTA and Triclosan. Their products are backed by NABL certified labs and focus on high-performance cleaning, such as their hero products, “Bye Bye Food Stain” and “Bye Bye Doodle” which boast a stain removal time of just 20 minutes.

The brand operates with a multi-channel distribution strategy, moving from Amazon and Quick Commerce (Blinkit, Swiggy Instamart, Zepto) into General Trade, with a physical presence already established in 5 stores in Bengaluru.

Entering the Tank, the founders sought ₹70 lakhs for 2% equity, valuing the company at ₹35 crores.

Awenest has shown consistent growth, with Net Sales rising from ₹1.6 crores in FY 23-24 to ₹3.52 crores in FY 24-25. As of October 2025, the company reached a Monthly Run Rate (MRR) of ₹70 lakhs, up significantly from ₹25 lakhs in April 2025. While the company reported an EBITDA of -49% for FY 24-25, they have rapidly improved margins, bringing EBITDA down to -7% for the Sep-Oct ’25 period.

Their “Hero Products” maintain high profitability, with Gross Margins between 72% and 78%, contributing to a positive Contribution Margin 2 (CM2) and an estimated 6-month repeat customer rate of 30%.

The startup has previously raised ₹4.9 crores and maintains an equal equity split among the three founders. Currently, their sales are split between Amazon (40%), Blinkit (20%), their own website (2%), and other channels (38%).

After discussions regarding their marketing spend, which dropped from 50% in FY 24-25 to 30% YTD and their path to profitability, Viraj Bahl closed the deal by investing ₹70 lakhs for 5% equity, valuing Awenest at ₹14 crores.

The founders shared that the capital will be used to scale their distribution and reach their Projected Net Sales of ₹10 crores for FY 25-26.

The beauty and wellness tech startup Luzo recently featured on Shark Tank India, where founders Nikhil Kalwani, Anurav Dave, and Maan Jetley pitched their lead generation and booking platform designed to solve the chronic under-utilization of service capacity in the industry. 

During the pitch, the founders highlighted a critical gap: salons and spas are currently functioning at only 50-60% capacity utilization. Luzo addresses this by connecting users with premium beauty services through an intuitive mobile interface.

Available on both Google Play and Apple App stores, the platform offers features such as custom booking requests, flexible appointment slots, and an integrated payment system that applies discounts upfront. A key driver for retention is their cashback system, which is redeemable across all partner locations.

Entering the Tank, the founders sought ₹1 crore for 1% equity, valuing the company at ₹100 crores.

Luzo has demonstrated significant operational scale, onboarding 1,600 vendors across Mumbai, Bengaluru, and Delhi with a remarkably low vendor attrition rate of 3%. The platform has amassed 4.5 lakh sign-ups, with 70,000 users having completed at least one transaction.

Financially, the company reported Net Sales of ₹9.9 crores and a Gross Merchandise Value (GMV) of ₹12.5 crores for FY 24-25. While the startup saw negative EBITDA margins in late 2025 (-6% in Oct; -2% in Nov), they are projecting Net Sales of ₹24 crores for FY 25-26 and expect to hit positive EBITDA by Q4.

The business model is built on high-velocity inventory management. By offering services at a 62.9% discounted price (down from an original price of ₹9k to ₹5.6k), Luzo maintains a 12-13% take rate. With an inventory turnover of less than 10 days and 3 turns per month, the startup achieves an effective monthly gross margin of 42%.

After discussions regarding the “preferred slot match rate” of 55% and the roadmap to becoming a full-stack appointment management tool, Kunal Bahl and Viraj Bahl closed the deal by investing ₹1 crore for 3% equity, valuing Luzo at ₹33.33 crores.

The founders shared that the capital will be used to fuel their 3-year roadmap, which targets ₹500 crores in net sales and a network of 10,000 vendors, aiming to digitize the fragmented salon and spa market across India.

Rimigo, an AI-led personal travel agent, featured on Shark Tank India, where founders Aditya Shirole, Sahil Sharma, and Shubham Chintalwar pitched their supply aggregation business model designed to simplify vacation planning.

During the pitch, the founders who previously built the freelance platform GigIndia highlighted the app’s comprehensive features, including an AI travel assistant, conversational hotel search, and real-time query resolution. Positioning itself as a collaborative trip-planning tool, Rimigo offers expert-verified and budget-optimized itineraries, with a unique “itinerary regeneration” feature to ensure seamless travel experiences.

The startup’s platform is designed to be an all-in-one solution for travelers, providing stay suggestions, price comparisons, and activity recommendations through a collaborative trip board.

Entering the Tank, the founders sought ₹1 crore for 1% equity, valuing the company at ₹100 crores.

Since focusing on product development in 2024, the platform has demonstrated strong engagement, reaching 10,000 total users and completing 381 vacations. Rimigo reported a Gross Booking Value (GBV) of ₹4.4 crores, with Net Revenue reaching ₹35 lakhs between March and December 2025.

The brand maintains healthy organic growth with a 30% organic traffic share, a 40% repeat rate, and a 10% referral rate. Prior to the Tank, the founders (who each hold 25.93% equity) had already raised ₹5 crores in March 2025.

After discussions regarding the platform’s AI capabilities and its competitive edge in the travel tech space, Shaily Mehrotra closed the deal by investing ₹1 crore for 1.5% equity, valuing Rimigo at ₹66.67 crores.

Shichisōru, an Indian character-based lifestyle brand, featured on Shark Tank India, where founder Maitreyee Koli pitched her vision of a fictional world brought to life through a unique range of collectibles and plushies.

During the pitch, the founder explained the inspiration behind the name Shichisōru, derived from the Japanese words Shichi (seven) and Sōru (souls). The brand focuses on storytelling through its three primary characters, aiming to capture the imagination of a target age group of 14+ years. With all product design handled in-house, the brand offers a diverse catalog including stickers, plushies, and blind packs.

The startup’s product line is priced to cater to different collector segments: Mimi Plushies are priced at ₹550, Toffee Plushies at ₹650, and their popular Blind Packs at ₹120. Currently, the products are available through the brand’s own website as well as various retail stores.

Entering the Tank, Maitreyee sought ₹75 lakhs for 5% equity, valuing the company at ₹15 crores.

Since starting sales in October 2024 and launching the first character, “Mimi,” the brand has shown consistent growth. Shichisōru recorded sales of ₹31.53 lakhs for the FY 24-25 period. For the current financial year, the Year-to-Date (YTD) sales stand at ₹25.53 lakhs, with a significant spike in November 2025 recording ₹11.72 lakhs in monthly sales. Prior to the Tank, the founder had demonstrated her commitment by investing ₹10 lakhs of her personal savings, supplemented by a small loan of ₹15,000 from her father.

After a detailed discussion regarding the brand’s scalability and the competitive landscape of the collectibles market, Shaily Mehrotra closed the deal. The investment consisted of ₹35 lakhs for 10% equity, combined with ₹40 lakhs in debt at 10% interest for a 3-year tenure, valuing Schichisōru at ₹3.5 crores.

Healthy dessert brand Modge featured on Shark Tank India, where founder Megha Sarayan pitched her innovative “mood-based” confectionery solutions designed to offer guilt-free indulgence.

During the pitch, the founder highlighted that Modge focuses on high-quality, 100% eggless products that cater to specific dietary needs, including sugar-free, gluten-free, and vegan options.

Entering the Tank, Megha sought ₹1 crore for 4% equity, valuing the company at ₹25 crores.

Modge has demonstrated significant growth since Megha joined full-time in 2021. The brand’s sales have scaled from ₹18 lakhs in FY 20-21 to ₹2.5 crores in FY 24-25, with a projected target of ₹5 crores for FY 25-26. Currently, the business maintains a 2x year-on-year growth rate and recorded an EBITDA of ₹9 lakhs for FY 24-25. The sales split is heavily weighted toward digital, with 85% of revenue coming from online channels and 15% from their café.

The brand currently operates 5 outlets, consisting of four cloud kitchens and one physical café named “On D Go by Modge” located in Kolkata and Hyderabad. The unit economics reveal a 25% contribution margin, with COGS at 35%, marketing at 10%, and fees/taxes accounting for 30%. To date, Modge has served over 6 lakh lifetime customers.

After discussions regarding the brand’s scalability and standardized quality, Anupam Mittal closed the deal by investing ₹1 crore for 9% equity, valuing Modge at ₹11.11 crores.

The founder shared that the capital raised will be used to expand their offline presence through a hybrid model and to open 3 new cafes in Kolkata and Hyderabad, further transitioning the brand from a primary cloud kitchen model to a robust omnichannel presence.

Fintech startup Orbit Wallet featured on Shark Tank India, where founders Aman Bisht, Shikha Chouksey, and Harshvardhan Zaveri pitched their integrated payment solution designed to streamline transit, institutional access, and retail payments.

During the pitch, the founders highlighted the massive scale of public transportation in India, noting a daily ridership of 3.6 crores, including 1 crore daily metro commuters. Orbit Wallet addresses the friction in these journeys by offering a unified Prepaid and NCMC (National Common Mobility Card) wallet. Available on both Google Play and Apple App stores, the platform provides users with both virtual and physical card options (priced at ₹150) and features QR-based instant onboarding requiring only basic KYC documents like Aadhaar or PAN.

Entering the Tank, the founders sought ₹50 lakhs for 1% equity, valuing the company at ₹50 crores.

Since its pilot launch in January 2025, the pre-revenue company has demonstrated rapid traction, onboarding 55,000 total users and issuing 22,000 physical cards. As of November 2025, the platform recorded Monthly Wallet Activity of ₹62 lakhs in top-ups and ₹58 lakhs in total spend.

The spending is split between ₹40 lakhs for Transit (NCMC) and ₹18 lakhs for Retail (Non-NCMC) payments. The startup operates on a Go-To-Market (GTM) strategy driven by operator-led distribution and earns revenue through an interchange model—taking 2% on retail payments and 0.58% on transit payments.

The platform currently maintains high engagement levels with 5,800 to 6,000 Daily Active Users (DAU) and 9,000 Weekly Active Users (WAU). Prior to the Tank, the founders had already secured ₹25 lakhs in grants to support their development.

After discussions regarding the “operator-led” distribution model and the roadmap to profitability, Aman Gupta closed the deal by investing ₹60 lakhs for 4% equity, valuing Orbit Wallet at ₹15 crores.

The founders shared that the capital raised will be used to accelerate their mission of digitizing small-ticket transit and retail transactions, moving India closer to a truly seamless, “one-card” mobility experience for millions of daily commuters.

Oral care startup Edinora featured on Shark Tank India, where founders Prabhakaran Gopinathan, Ashika Nambiar M, and Praveen Prabhakaran Jayana pitched their vision of providing edible-grade, herbal oral hygiene solutions.

During the pitch, the founders highlighted that Edinora offers a range of oral care products, led by their flagship Edinora Sensipro Toothpaste, which contributes 55% of their total sales. The brand distinguishes itself by using essential oils and herbal powders while strictly avoiding SLS, parabens, triclosan, and artificial colors.

The founders also emphasized the importance of safe oral care by noting that the average adult oral cavity contains 50–100 billion bacteria. Launched in 2022, the brand has already developed 87 prototypes to perfect its edible-grade formula.

Entering the Tank, the founders sought ₹2 crores for 5% equity, valuing the company at ₹40 crores.

Currently, the company operates on a bootstrapped model with a manufacturing setup that utilizes a loan license facility and company-invested custom machinery. Their sales distribution is heavily concentrated in Kerala (90%), with a channel split consisting of 67% tele-calling, 29% marketplaces, and 4% retail. The brand has built a digital presence with 26,000 Facebook followers and maintains a strong customer loyalty rate with a 45–50% repeat rate.

On the financial front, Edinora reported sales of ₹1.8 crores in YTD. For the current fiscal year (FY 24–25), sales have reached ₹3.24 crores to date. Specifically, for the April–October 2024 period, sales stood at ₹1.71 crores with a marketing spend of ₹83 lakhs. In the more recent April–October 2025 window, sales scaled to ₹1.84 crores with a reduced marketing spend of ₹47 lakhs. The company is currently operating with an EBITDA of 25% (approximately ₹2 lakhs for the YTD period). The founders project sales to reach ₹4 crores in FY 25–26.

The company shared that its product portfolio is split between 85% oral care and 15% personal care. Within the oral care segment, 72% of revenue is driven by toothpaste, while 13% comes from other specialized oral care products. The brand aims to capture a larger share of India’s ₹17,000 crore oral care market.

After discussions, Aman Gupta closed the deal by investing ₹2 crores for 10% equity, valuing Edinora at ₹20 crores.