Fertility-tech startup Luma Fertility has raised $4 million in a seed funding round led by Peak XV’s Surge, with participation from prominent investors including Ameera Shah of Metropolis Healthcare and Vijay Taparia of B2V Ventures.
The capital will be used to expand Luma Fertility’s presence across Mumbai and scale its comprehensive, tech-enabled reproductive care services including IVF, egg/embryo freezing, fertility assessments, and pre-conception care to new cities over the next two years.
Founded by Neha K. Motwani in 2024, who previously built and exited fitness platform Fitternity (acquired by Cult.fit in 2021), Luma is leveraging her consumer-tech expertise to modernize fertility services.
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The company recently launched a 6,000 sq ft flagship clinic in Bandra, Mumbai, integrating medical care with holistic offerings such as nutrition, IV therapy, acupuncture, and at-home semen testing.
At the heart of Luma’s tech offering is its IVF companion app, which includes features like cycle tracking, real-time reports, and LumaAI – an always-on virtual assistant offering medication and journey support. The clinic also features an open lab design and personalized care teams, reinforcing its commitment to transparency and patient-first care.
With India’s fertility rate falling below replacement level (1.9 vs. 2.1) and IVF cycles projected to grow from 320K in 2024 to 550K by 2028, Luma is well-positioned to scale. The startup is also planning to expand its egg and embryo freezing services to meet demand from millennials and Gen Z consumers exploring delayed parenthood.