Category: News

Mohali-based weight loss platform Fitelo made waves on Shark Tank India Season 4, Episode 43, securing an investment deal that promises to propel its growth in the health and wellness sector.

Founded in 2016 by Sahil Bansal and Mahakdeep Singh, Fitelo focuses on helping customers achieve a healthy and fit lifestyle through a comprehensive approach to diet, exercise, and the psychological aspects of obesity.

 The company aims to contribute to making India obesity-free through innovative healthtech and wellness solutions.

The founders sought ₹1.5 crore for 0.5% equity, valuing their company at ₹300 crore.

Their pitch resonated with the investors, leading to a competitive negotiation. Unlike traditional fitness apps that primarily focus on diet plans or workout routines, Fitelo incorporates personalized meal plans, fitness programs, and lifestyle coaching, all tailored to an individual’s unique needs.

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During their pitch, the founders highlighted how their technology not only provides customized diet plans but also allows users to choose from various exercise options based on their preferences, whether it’s Bhangra, gym workouts, or home exercises.

Anupam Mittal inquired about Fitelo’s financials, and the founders revealed ₹110-120 crore in revenue but admitted they were still working toward profitability.

 Kunal Bahl shared his childhood struggles with bullying over his weight, being called “Mota” instead of his name, sparking a discussion on body shaming.

Namita Thapar also opened up about being called “Moti” as a child, which impacted her self-esteem and led to emotional eating.

Vineeta Singh and Namita Thapar, moved by both the pitch and the emotional discussions, saw Fitelo’s business potential and its positive social impact.

They decided to invest, offering a deal of ₹1.5 crore for 1% equity, along with 1% royalty until ₹1.5 crore is recovered.

Udaipur-based Tribalveda, a company specializing in products made from seasonal fruits like custard apple, made a remarkable appearance on Shark Tank India Season 4, Episode 42.

Founded by husband-wife duo Rajesh Ojha and Pooja Ojha, Tribalveda is committed to empowering tribal women by sourcing and processing natural fruit-based products.

The brand focuses on 100% pure jamun-based offerings, including strips, cubes, flakes, and jams.

The founders entered the Shark Tank seeking an investment of ₹50 lakhs for a 2% equity stake, valuing the company at ₹25 crore.

Their pitch emphasized purity, sustainability, and social impact, capturing the Sharks’ interest.

During the presentation, the nostalgic flavors struck a chord with the Sharks. Namita Thapar fondly recalled eating jamun as a child, as her grandmother had a jamun tree at home.

Vineeta Singh praised the jamun shot, sharing her positive feedback, while Ritesh Agarwal expressed how the taste rekindled childhood memories for him.

The founders revealed that their primary customer base consists of individuals over 35 who purchase their products for health benefits.

Approximately 40% of their total sales come from Mumbai, with an additional 20% from Bengaluru. Their revenue is generated through online marketplaces, events, farmers’ markets, and their official website, with their website contributing a significant 70% of sales.

 The company currently maintains a gross margin of around 45% in B2B sales.

While the Sharks appreciated Tribalveda’s vision, Namita Thapar, Vineeta Singh, Anupam Mittal, and Kunal Bahl opted out due to scalability challenges.

 However, Ritesh Agarwal recognized the business’s potential and expressed his confidence, stating, “I will bet on you.”

 After an engaging negotiation, Tribalveda secured a deal with Ritesh Agarwal, who invested ₹50 lakhs for 2.8% equity along with 2.2% advisory equity, bringing the company’s valuation to ₹17.86 crore.

Global luxury brand Swarovski, renowned for its precision-cut crystals, has expanded its footprint in India with the launch of its second-largest store in the country at Pacific Mall, Tagore Garden, New Delhi.

The announcement was made by Tanveer Kaur, Distribution and Real Estate Manager – South Asia at Swarovski, through a LinkedIn post, where she shared images of the newly opened store.

The New Delhi store is designed in Swarovski’s signature Wonderlux purple theme, featuring distinctive octagonal displays along its perimeter.

Each display elegantly showcases an array of crystal accessories, including earrings, necklaces, and bracelets, reflecting the brand’s commitment to craftsmanship and luxury.

Swarovski’s largest store in India was inaugurated in December 2024 at Ambience Mall, Gurugram.

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 The Gurugram store introduced the Wonderlux Yellow Format, offering an immersive and premium retail experience. Both stores signify Swarovski’s strategy to enhance its presence in India’s growing luxury market.

Founded in 1895 in Austria by Daniel Swarovski, the brand has been at the forefront of crystal artistry, jewelry, and luxury accessories.

 Today, Swarovski operates in over 150 countries with a network of more than 2,400 boutiques globally, as per its official website. The company entered India in 2000 with a production unit in Pune, further strengthening its supply chain and regional presence.

The brand extends beyond crystal jewelry, incorporating Swarovski Created Diamonds, zirconia, accessories, and home décor, making it a leader in design, craftsmanship, and innovation.

 Additionally, its sister companies, Swarovski Optik (optical devices) and Tyrolit (abrasives) contribute to the Swarovski Group’s diverse portfolio.

Swarovski is deeply invested in sustainability, diversity, and self-expression.

The brand incorporates circular innovation into its production and actively supports philanthropic initiatives through the Swarovski Foundation, promoting environmental and social change globally.

Gurugram-based The House Party by Savar, a luxury food catering company, made an impressive pitch on Shark Tank India Season 4, Episode 41.

Founded by Kumar Savar Malhotra and Tanisha Malhotra, the company specializes in high-end catering for weddings, birthdays, and private events, offering gourmet meals made from 100% fresh and organic ingredients.

With a proven track record of catering over 3,000 events, the founders sought an investment of ₹50 lakh for 1.25% equity, valuing their business at ₹40 crore.

They emphasized their commitment to quality, premium service, and sustainability-driven practices.

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Beyond its premium catering services, The House Party by Savar has also launched NumYum, a curated snack box brand.

 Their innovative approach includes a massive 750-item customizable menu with a strong focus on sustainability, ensuring portion-based serving to reduce food waste.

During negotiations, Ritesh Agarwal recognized the brand’s potential and structured a compelling deal—₹50 lakh for 5% equity, along with an additional ₹50 lakh debt at 8% interest for three years, valuing the company at ₹10 crore.

The founders accepted the offer, securing both funding and strategic mentorship from Ritesh Agarwal to scale their venture further.

American denim giant Levi’s has onboarded Indian singer and actor Diljit Dosanjh as its latest global brand ambassador, making him the first Punjabi artist to represent the iconic label.

“We are thrilled to announce Diljit Dosanjh as the newest face of Levi’s®,” shared Amisha Jain, Managing Director of Levi Strauss & Co. for South Asia, Middle East, and Africa, in a LinkedIn post on Monday.

“This collaboration marks an exciting new chapter as we continue to stay at the center of culture, teaming up with global icons who inspire and break boundaries,” Jain added.

With this partnership, Levi’s aims to leverage Dosanjh’s cross-border popularity to drive the growth of its denim range.

The singer will endorse the brand’s menswear collection, featuring new loose and relaxed fits that align with his signature fashion sense.

Sharing his excitement, Dosanjh stated, “I’ve always admired Levi’s for the way it blends heritage with modern style. Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”

Amisha Jain further emphasized, “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”

Following the massive success of Dosanjh’s ‘Dil-Luminati Tour’ merchandise, Levi’s anticipates this collaboration will further boost global sales of its denim range.

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In 2021, Bollywood actress Deepika Padukone became Levi’s global brand ambassador, marking the first time a female celebrity represented the brand in India.

Founded in 1853, Levi Strauss & Co. is renowned for its Levi’s denim jeans. Its portfolio includes brands such as Dockers, Signature, Denizen, and Beyond Yoga.

Currently, Levi’s operates in more than 110 countries, distributing products through chain retailers, department stores, e-commerce platforms, and over 3,200 dedicated stores and shop-in-shops worldwide.

Levi’s entered the Indian market in 1994 by establishing a wholly owned subsidiary, Levi Strauss India Ltd. Today, it boasts over 400 store locations across the country, according to SaaS platform Agenty.