Musician and entrepreneur Badshah has launched ‘Badboy Pizza’, a mass-premium pizza QSR chain, in partnership with Ghost Kitchens India, led by Karan Tanna.
The flagship boutique outlet is now operational in Andheri, Mumbai, with a per-person cost of ₹400.
The brand aims to scale to 50 outlets across India’s top five metros in the next three years, targeting an annual recurring revenue (ARR) of ₹150 crore by FY2027. Built as a hybrid of dine-in and cloud kitchens, Badboy Pizza focuses on delivering an elevated, culturally rooted, and accessible pizza experience.
Ahead of launch, the brand’s quirky campaign featuring Badshah being slapped by a pizza went viral with 8 million+ views, tapping into the tagline: ‘Pizza That Slaps’.
“Badboy Pizza is an extension of my personality — rooted, bold and real,” said Badshah, adding that the brand combines global quality with Indian authenticity. Karan Tanna called it “the most exciting QSR launch of the decade,” crediting Badshah’s trendsetting influence and the scalable model.
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Badshah’s wider entrepreneurial portfolio includes Badfit, Dragonfly, Sago, Sidera, and media ventures like Pentertainment 0075 and Apra Films, along with investments in Droom, Ultimate Kho Kho, and Crickpe.
The timing aligns with a booming QSR sector in India, projected to grow from USD 85.19 billion in 2025 to USD 139.75 billion by 2030 (CAGR: 10.41%). The pizza segment is set to rise from USD 5.3 billion in 2024 to USD 11.8 billion by 2033, growing at a CAGR of 9.24%.