Author: sushree

3D construction technology startup Kelvin6K featured on Shark Tank India, where founder Dr. Pradeep Kumar Sundarraj, Dr. Ravi Kant Upadhyay and Deepiga Sugumar presented their vision of transforming the construction industry through mobile, autonomous 3D printing solutions focused on speed, cost efficiency, and design flexibility.

During the pitch, the founder highlighted that Kelvin6K operates in the emerging 3D-printed construction segment, offering Construction-as-a-Service (CaaS) in India while planning international sales of its 3D printers. A key differentiator is its mobile and autonomous 3D construction printer, designed for quick deployment and rapid on-site execution.

The company manufactures its machines entirely in-house and uses concrete as the primary raw material. Kelvin6K has been granted patents in India, has filed under the Patent Cooperation Treaty (PCT), and has also applied for patents in the United States.

So far, the company has not sold any machines but has successfully completed eight buildings and eleven bus stops using its proprietary technology. The founder shared that a two-foot pillar can be printed in just 20 minutes, while a fully 3D-printed education centre can be completed within 15 days.

Entering the Tank, Kelvin6K sought ₹1 crore for 1.3% equity, valuing the company at ₹76.92 crore.

Financially, the company reported revenue of ₹30 lakh in FY23–24, followed by ₹72 lakh in FY24–25. Year-to-date sales stand at ₹1.2 crore, with projected revenue of ₹2.5 crore in FY25–26. EBITDA stood at -₹39 lakh in FY23–24 and -₹20 lakh in FY24–25, with year-to-date losses at -₹10 lakh.

To date, Kelvin6K has raised ₹1.85 crore, ₹1 crore in January 2024, ₹35 lakh in April 2024, and ₹50 lakh in September 2024. A secondary sale of ₹60 lakh was also executed involving Dr. Ravi and Dr. Pradeep Kumar.

The current equity split stands at 75.2% with Dr. Pradeep Kumar, 8.65% with Dr. Ravi, 9.62% with Deepiga, and 6.53% with investors.

After negotiations, Ritesh closed the deal by investing ₹1 crore for 2.86% equity along with 2.14% advisory equity, revising the company’s valuation to ₹35 crore.

The founder also outlined the long-term vision of 3D-printing structures on the Moon and Mars by 2030, along with future plans for solar-based construction using sand.

Mama Nourish, a clean-label snacking brand, featured on Shark Tank India, where founders Usha Shrotriya, Yash Parashar, and Kunal Goel shared their journey of reviving traditional Indian recipes for the modern consumer. 

During the pitch, the founders explained that Mama Nourish operates in the healthy snacking space, with its flagship product, LadduBar, offering a convenient twist on traditional Indian laddus. The brand’s unique model involves sourcing authentic recipes from grandmothers across India through digital contests. These products are made with kitchen-sourced ingredients, containing no preservatives, chemicals, or refined sugar. 

Entering the Tank, the founders sought Rs 60 lakh for 1.5% equity, valuing the company at Rs 40 crore. 

Started in 2023, Mama Nourish follows a digital-first approach, with 34% of sales coming from Quick Commerce platforms, alongside its own website and other e-commerce channels. The brand has demonstrated strong market interest, though it faces challenges with high marketing burns, which currently account for nearly 65% of its expenses.

Financially, the company is in a high-growth but loss-making phase. Sales stood at Rs 6.64 lakh for a three-month period in FY23–24, jumping to Rs 1.2 crore in FY24–25. Year-to-date sales for the current period also stand at Rs 1.2 crore, with a projected revenue of Rs 3 crore for the full year. However, the company reported a significant EBITDA loss of Rs 2.2 crore, leaving them with a limited cash runway.

After a tense round of negotiations where other Sharks stepped back due to the high burn and unit economics, Aman Gupta saw potential in the brand’s heritage and the founders’ passion. He closed the deal solo, investing Rs 2 crore for 20% equity, valuing Mama Nourish at ₹10 crore. 

Baby jewellery brand BabyWorks by Swapnil featured on Shark Tank India, where founders Shrey Khandelwal and Swapnil presented their vision of building a custom-first baby jewellery brand focused on design, safety, and personalisation.

During the pitch, the founders highlighted that BabyWorks operates in a niche yet growing segment of the jewellery market, offering baby-focused products such as kadas, brooches, nazariyas, and fully customised pieces. A key differentiator is its 3D baby jewellery customisation tool, which allows parents to personalise designs before purchase.

The brand was started in 2021 by Swapnil Anuj Gupta and Shrey Khandelwal and currently operates under a sole proprietorship structure. On the show, the founders shared their plans to restructure ownership into an equal 50:50 equity split between Shrey and Swapnil going forward.

Entering the Tank, BabyWorks sought ₹60 lakh for 4% equity, valuing the company at ₹15 crore.

The founders revealed that the business operates entirely through its own website. The brand reports an average selling price (ASP) of ₹4,000 and an average order value (AOV) of ₹8,000. Marketing spends currently stand at 29–30%, while COGS is 27%.

In terms of materials, BabyWorks works with 925 silver and gold (14K, 18K, and 22K). Silver products follow a fixed pricing model, while gold jewellery is priced dynamically based on weight. Currently, silver contributes 90% of revenue, with gold accounting for the remaining 10%.

Financially, the company reported ₹35 lakh in revenue in FY23–24 with a 16% EBITDA margin, followed by ₹75 lakh in FY24–25, with margins improving to 35%. Annual sales have crossed ₹1.02 crore, and the founders project ₹1.95–2 crore in FY25–26, while maintaining EBITDA margins of around 35%.

The founders also outlined their expansion roadmap, including plans to launch on quick commerce platforms and open a Mumbai-based experiential store by August 2026. As per the founders’ estimates, the overall Indian jewellery market stands at ₹6 lakh crore, while the Indian baby jewellery segment is pegged at ₹18,000 crore.

After negotiations, Aman Gupta closed the deal by investing ₹60 lakh for 6% equity, revising the company’s valuation to ₹10 crore.

Gaming-focused peripherals brand Kreo featured on Shark Tank India, where founder Ishan Sukul and Himanshu Gupta shared the brand’s vision of building an Indian-first gaming ecosystem catering to the fast-growing community of gamers, creators, designers, and coders.

During the pitch, Ritesh explained that Kreo is positioned as a value-driven alternative to expensive international gaming brands. The company focuses on delivering high-performance gaming peripherals at accessible price points, targeting young Indian consumers who seek quality without premium pricing. Kreo’s entry product was keyboards, which continue to be its strongest category, supported by mice, monitors, webcams, and gaming chairs.

Kreo entered the Tank seeking ₹2 crore for 1% equity, valuing the company at ₹200 crore. The founder highlighted that the brand has already achieved lifetime sales of ₹70 crore, with operations scaling rapidly since sales officially began in November 2022.

The company currently manages 64 SKUs, with a category mix led by keyboards and mice, followed by chairs, monitors, and webcams. Its core audience includes gamers, content creators, designers, and coders, and marketing is driven largely through Discord communities, campus ambassador programmes, and in-game chat seeding.

Financially, Kreo has shown strong topline growth despite being in an investment phase. In FY22–23, the company reported ₹33 lakh in revenue. This grew to ₹8 crore in FY23–24, and further scaled to ₹25.5 crore year-to-date, with projected annual sales of ₹55 crore and an EBITDA break-even outlook. The brand has raised capital across multiple rounds between 2022 and 2024 and currently maintains ₹2.8 crore in the bank, alongside managed debt used to fuel growth.

After negotiations, Ritesh Agarwal closed the deal by investing ₹1 crore for 1% equity, along with an additional ₹1 crore as debt at 9% interest for three years, bringing the final valuation to ₹100 crore.

Kids-focused lifestyle brand Rosada featured on Shark Tank India, where founders Shalu Agarwal and Bhupesh Agarwal shared their journey of building a design-led brand catering to young parents and children.

During the pitch, the founders explained that Rosada operates in the kids’ essentials and lifestyle space, offering products across backpacks, tote bags, bedding sets, travel kits, pouches, décor, and baby bedding. One of the brand’s most popular products is the Lazy Zoo diaper backpack, designed to be lightweight and water-resistant. Manufacturing is handled in-house, enabling tighter control over quality, pricing, and margins.

Entering the Tank, the founders sought ₹1.25 crore for 4% equity, valuing the company at ₹31.25 crore. They shared that Rosada was founded in 2013, with its website launching in 2020. Bhupesh joined the business full-time in January 2022, helping scale operations and accelerate growth.

Rosada caters to children aged 0–12 years and generates nearly 95% of its sales through its own website, with the remainder coming from other channels. The brand has built strong digital traction, amassing 135K Instagram followers, supported by a monthly marketing spend of around ₹16 lakh, delivering a ROAS of over 5x.

Financially, the company has shown consistent growth. Sales increased from ₹48 lakh in FY21–22 to ₹1.23 crore in FY22–23, followed by ₹3.52 crore in FY23–24 and ₹6.48 crore in FY24–25. Year-to-date sales stand at ₹6.7 crore, with projected revenues of ₹12.5–13 crore in FY25–26. The brand reports an average order value of ₹1,990 and a healthy 31% six-month repeat rate.

Rosada has also begun expanding offline, launching in Hamleys stores in June 2025, where each outlet is generating ₹1.5–1.75 lakh in monthly sales. Currently, 60% of revenue comes from bags, followed by pouches and travel sets (20%), beddings and accessories (10%), and décor and baby bedding (10%).

After negotiations, the founders closed a deal with Aman Gupta, Namita Thapar, and Ritesh Agarwal, who jointly invested ₹1.25 crore for 5% equity, along with a 2% royalty until ₹1.25 crore is recouped, valuing Rosada at ₹25 crore.

Home decor and art-tech startup Artociti featured on Shark Tank India, where founders Indrajeet Kumar and Swatiki Prakash showcased how they are scaling traditional relief mural art into a mass-market brand. The duo is on a mission to make premium, hand-sculpted wall art accessible to homes and businesses across India.

During the pitch, the founders explained that Artociti bridges the gap between artisanal craftsmanship and industrial scalability. The process begins with intricate hand-sculpting using Ganga clay, which is then converted into fiberglass moulds for mass production. This “art-tech” approach allows them to offer the premium look of traditional murals with the durability and speed of modern manufacturing.

Entering the Tank, the founders ask was Rs 1 crore for 3% equity, valuing the company at ₹33.33 crore.

The team highlighted that Artociti is a bootstrapped success story, operating with an in-house manufacturing setup and a team of 78. A significant driver of their success is their direct-to-consumer (D2C) strength, with 90% of sales coming directly from their own website. The brand operates a highly optimized logistics cost of Rs 700–Rs 800 per order.

The brand’s growth trajectory has been aggressive. Sales skyrocketed from just Rs 12,500 in FY21 to Rs 3.44 crore in FY25, with the current year-to-date (YTD) revenue already hitting Rs 3 crore. The founders are projecting sales of Rs 5.5– Rs 6 crore for FY26, with a long-term target of Rs12 crore by FY27. Artociti currently operates at a 9% EBITDA (YTD).

Artociti’s product catalogue is diverse, featuring relief murals, canvas paintings, wall accents, and sculptures. However, relief murals remain the powerhouse, contributing 80% of total sales. Their pricing and product mix have resulted in a strong Average Order Value (AOV) of ₹8,500.

After a series of negotiations regarding their valuation and manufacturing challenges, the founders closed a deal with Vineeta Singh and Namita Thapar. The Sharks invested Rs1 crore for 7.5% equity, along with a 2% royalty until Rs1.5 crore is recouped, valuing the company at Rs13.33 crore.

With a total of 300+ unique moulds and a growing presence in Tier 2 and Tier 3 cities (which account for 40% of their customer base), Artociti plans to use the fresh capital to expand its manufacturing capacity.