Author: sushree

Marbleous, a lifestyle brand specializing in handcrafted marble products, featured on Shark Tank India, where founders Shashank Sharma and Ayushi Sharma pitched their range of personalized home and kitchen essentials designed to bring artisanal craftsmanship into modern homes.

During the pitch, the founders highlighted the brand’s unique manufacturing base in Chhitroli, Rajasthan, where they work with a team of 15–20 artisans. Marbleous offers a variety of products, including personalized marble display plates, bunny-themed egg holders, yoga-themed coaster sets, and personalized bottle openers. By focusing on the “Kitchen Essentials” hero category, the brand aims to tap into India’s ₹36,000 crore marble market.

Entering the Tank, the founders sought ₹75 lakhs for 10% equity, valuing the company at ₹7.5 crores.

Since launching on marketplaces in 2023, Marbleous has demonstrated significant growth. After recording sales of ₹16 lakhs in FY 23-24, they scaled to ₹42 lakhs in FY 24-25, with a current Year-to-Date (YTD) revenue of ₹71 lakhs.

The business maintains healthy financials with a 70% Gross Margin and an EBITDA of 18%. Despite operational challenges regarding working capital, the brand has projected sales of ₹1.5–1.6 crores for FY 25-26.

After discussions regarding their B2C and bulk order sales channels and an Average Order Value (AOV) of ₹3,600, Kanika Tekriwal closed the deal by investing ₹75 lakhs for 20% equity plus a 2% royalty until the investment is recouped, valuing Marbleous at ₹3.75 crores.

Ctruh, an immersive technology startup under Ctruh Technologies Pvt Ltd, featured on Shark Tank India, where founder Vinay Agastya pitched his advanced browser-based 3D and AR solutions designed to provide an interactive alternative to traditional e-commerce.

During the pitch, the founder highlighted the brand’s commitment to bridging the digital-physical gap, noting that online shopping often lacks a tactile experience. Ctruh’s primary offering is its proprietary no-code 3D engine, and their services include 4K Web Renders, Virtual Storefronts, AR Try-ons, and 3D Product Configurators that offer 2-hour deployment and seamless integration across mobile and XR headsets.

Entering the Tank, the founder sought ₹1 crore for 1.2% equity, valuing the company at ₹83.33 crores.

Since starting product development in October 2022 and officially beginning monetization in April 2025, Ctruh has shown promising early traction. After securing Lifetime Realised Sales of ₹2.1 crores, they reported a Monthly Run Rate (MRR) of ₹30 lakhs. Currently, the brand holds one granted patent and three filed patents for its 3D rendering tech. Prior to the Tank, the business had raised ₹15.5 crores from external investors.

After discussions regarding the scalability of XR platforms and the company’s rapid deployment capabilities, Anupam Mittal and Vineeta Singh closed the deal by investing ₹1 crore for 2.4% equity – mix of equity + advisory shares.

HOOkd, a healthy snacking brand under Buzzinga Eco Foods Pvt Ltd, featured on Shark Tank India, where founders Akul Goel and Dia Goel pitched their “ready-to-eat” baked chicken chips designed to provide a high-protein alternative to traditional snacks.

During the pitch, the founders highlighted the brand’s commitment to nutrition, noting that over 70% of Indians consume some form of meat. HOOkd’s primary ingredient is chicken meat, and their products which include Classic Chicken Chips, Tandoori Chicken Chips, Peri Peri Chicken Chips, and BBQ Chilli Chicken Chips that offers 17g of protein and only 100 kcal per 30g pack.

Entering the Tank, the founders sought ₹50 lakhs for 7% equity, valuing the company at ₹7.14 crores.

Positioned as a premium yet accessible snack, the chips are priced at ₹120 for a 30g pack and ₹40 for a 10g pack. The startup has established a multi-channel presence, making products available on their own website, Flipkart, and Zepto (across 3 cities), as well as in offline retail stores in Dehradun, Delhi NCR, and Hyderabad.

Since starting product development in 2021 and officially launching the brand in May 2025, HOOHkdhas shown promising early traction. After launching in three stores in Dehradun in June 2025, they secured a Purchase Order (PO) of ₹2 lakhs from Quick Commerce in November 2025.

Currently, the brand reports a Monthly Run Rate (MRR) of ₹1.5 lakhs with an impressive Gross Margin of 74%. The company operates with a lean structure, reporting a monthly burn of ₹1.5 lakhs and a monthly salary expense of ₹80,000. Prior to the Tank, the business was entirely bootstrapped.

After discussions regarding the scalability of the meat-based snacking category and the brand’s high margins, Varun Alagh closed the deal by investing ₹50 lakhs for 20% equity, valuing HOOkd at ₹2.5 crores.

The eco-friendly home care startup Awenest recently featured on Shark Tank India, where founders Kinshuk Mishra, Atul Gupta, and Jahangir Mondal pitched their range of sustainable cleaning solutions designed to eliminate harmful chemicals from Indian households.

During the pitch, the founders emphasized their commitment to safety, maintaining an exclusion list of 15 harmful ingredients such as EDTA and Triclosan. Their products are backed by NABL certified labs and focus on high-performance cleaning, such as their hero products, “Bye Bye Food Stain” and “Bye Bye Doodle” which boast a stain removal time of just 20 minutes.

The brand operates with a multi-channel distribution strategy, moving from Amazon and Quick Commerce (Blinkit, Swiggy Instamart, Zepto) into General Trade, with a physical presence already established in 5 stores in Bengaluru.

Entering the Tank, the founders sought ₹70 lakhs for 2% equity, valuing the company at ₹35 crores.

Awenest has shown consistent growth, with Net Sales rising from ₹1.6 crores in FY 23-24 to ₹3.52 crores in FY 24-25. As of October 2025, the company reached a Monthly Run Rate (MRR) of ₹70 lakhs, up significantly from ₹25 lakhs in April 2025. While the company reported an EBITDA of -49% for FY 24-25, they have rapidly improved margins, bringing EBITDA down to -7% for the Sep-Oct ’25 period.

Their “Hero Products” maintain high profitability, with Gross Margins between 72% and 78%, contributing to a positive Contribution Margin 2 (CM2) and an estimated 6-month repeat customer rate of 30%.

The startup has previously raised ₹4.9 crores and maintains an equal equity split among the three founders. Currently, their sales are split between Amazon (40%), Blinkit (20%), their own website (2%), and other channels (38%).

After discussions regarding their marketing spend, which dropped from 50% in FY 24-25 to 30% YTD and their path to profitability, Viraj Bahl closed the deal by investing ₹70 lakhs for 5% equity, valuing Awenest at ₹14 crores.

The founders shared that the capital will be used to scale their distribution and reach their Projected Net Sales of ₹10 crores for FY 25-26.

The beauty and wellness tech startup Luzo recently featured on Shark Tank India, where founders Nikhil Kalwani, Anurav Dave, and Maan Jetley pitched their lead generation and booking platform designed to solve the chronic under-utilization of service capacity in the industry. 

During the pitch, the founders highlighted a critical gap: salons and spas are currently functioning at only 50-60% capacity utilization. Luzo addresses this by connecting users with premium beauty services through an intuitive mobile interface.

Available on both Google Play and Apple App stores, the platform offers features such as custom booking requests, flexible appointment slots, and an integrated payment system that applies discounts upfront. A key driver for retention is their cashback system, which is redeemable across all partner locations.

Entering the Tank, the founders sought ₹1 crore for 1% equity, valuing the company at ₹100 crores.

Luzo has demonstrated significant operational scale, onboarding 1,600 vendors across Mumbai, Bengaluru, and Delhi with a remarkably low vendor attrition rate of 3%. The platform has amassed 4.5 lakh sign-ups, with 70,000 users having completed at least one transaction.

Financially, the company reported Net Sales of ₹9.9 crores and a Gross Merchandise Value (GMV) of ₹12.5 crores for FY 24-25. While the startup saw negative EBITDA margins in late 2025 (-6% in Oct; -2% in Nov), they are projecting Net Sales of ₹24 crores for FY 25-26 and expect to hit positive EBITDA by Q4.

The business model is built on high-velocity inventory management. By offering services at a 62.9% discounted price (down from an original price of ₹9k to ₹5.6k), Luzo maintains a 12-13% take rate. With an inventory turnover of less than 10 days and 3 turns per month, the startup achieves an effective monthly gross margin of 42%.

After discussions regarding the “preferred slot match rate” of 55% and the roadmap to becoming a full-stack appointment management tool, Kunal Bahl and Viraj Bahl closed the deal by investing ₹1 crore for 3% equity, valuing Luzo at ₹33.33 crores.

The founders shared that the capital will be used to fuel their 3-year roadmap, which targets ₹500 crores in net sales and a network of 10,000 vendors, aiming to digitize the fragmented salon and spa market across India.

Rimigo, an AI-led personal travel agent, featured on Shark Tank India, where founders Aditya Shirole, Sahil Sharma, and Shubham Chintalwar pitched their supply aggregation business model designed to simplify vacation planning.

During the pitch, the founders who previously built the freelance platform GigIndia highlighted the app’s comprehensive features, including an AI travel assistant, conversational hotel search, and real-time query resolution. Positioning itself as a collaborative trip-planning tool, Rimigo offers expert-verified and budget-optimized itineraries, with a unique “itinerary regeneration” feature to ensure seamless travel experiences.

The startup’s platform is designed to be an all-in-one solution for travelers, providing stay suggestions, price comparisons, and activity recommendations through a collaborative trip board.

Entering the Tank, the founders sought ₹1 crore for 1% equity, valuing the company at ₹100 crores.

Since focusing on product development in 2024, the platform has demonstrated strong engagement, reaching 10,000 total users and completing 381 vacations. Rimigo reported a Gross Booking Value (GBV) of ₹4.4 crores, with Net Revenue reaching ₹35 lakhs between March and December 2025.

The brand maintains healthy organic growth with a 30% organic traffic share, a 40% repeat rate, and a 10% referral rate. Prior to the Tank, the founders (who each hold 25.93% equity) had already raised ₹5 crores in March 2025.

After discussions regarding the platform’s AI capabilities and its competitive edge in the travel tech space, Shaily Mehrotra closed the deal by investing ₹1 crore for 1.5% equity, valuing Rimigo at ₹66.67 crores.