Author: Team CEO VINE

Global luxury brand Swarovski, renowned for its precision-cut crystals, has expanded its footprint in India with the launch of its second-largest store in the country at Pacific Mall, Tagore Garden, New Delhi.

The announcement was made by Tanveer Kaur, Distribution and Real Estate Manager – South Asia at Swarovski, through a LinkedIn post, where she shared images of the newly opened store.

The New Delhi store is designed in Swarovski’s signature Wonderlux purple theme, featuring distinctive octagonal displays along its perimeter.

Each display elegantly showcases an array of crystal accessories, including earrings, necklaces, and bracelets, reflecting the brand’s commitment to craftsmanship and luxury.

Swarovski’s largest store in India was inaugurated in December 2024 at Ambience Mall, Gurugram.

 The Gurugram store introduced the Wonderlux Yellow Format, offering an immersive and premium retail experience. Both stores signify Swarovski’s strategy to enhance its presence in India’s growing luxury market.

Founded in 1895 in Austria by Daniel Swarovski, the brand has been at the forefront of crystal artistry, jewelry, and luxury accessories.

 Today, Swarovski operates in over 150 countries with a network of more than 2,400 boutiques globally, as per its official website. The company entered India in 2000 with a production unit in Pune, further strengthening its supply chain and regional presence.

The brand extends beyond crystal jewelry, incorporating Swarovski Created Diamonds, zirconia, accessories, and home décor, making it a leader in design, craftsmanship, and innovation.

 Additionally, its sister companies, Swarovski Optik (optical devices) and Tyrolit (abrasives) contribute to the Swarovski Group’s diverse portfolio.

Swarovski is deeply invested in sustainability, diversity, and self-expression.

The brand incorporates circular innovation into its production and actively supports philanthropic initiatives through the Swarovski Foundation, promoting environmental and social change globally.

Gurugram-based The House Party by Savar, a luxury food catering company, made an impressive pitch on Shark Tank India Season 4, Episode 41.

Founded by Kumar Savar Malhotra and Tanisha Malhotra, the company specializes in high-end catering for weddings, birthdays, and private events, offering gourmet meals made from 100% fresh and organic ingredients.

With a proven track record of catering over 3,000 events, the founders sought an investment of ₹50 lakh for 1.25% equity, valuing their business at ₹40 crore.

They emphasized their commitment to quality, premium service, and sustainability-driven practices.

Beyond its premium catering services, The House Party by Savar has also launched NumYum, a curated snack box brand.

 Their innovative approach includes a massive 750-item customizable menu with a strong focus on sustainability, ensuring portion-based serving to reduce food waste.

During negotiations, Ritesh Agarwal recognized the brand’s potential and structured a compelling deal—₹50 lakh for 5% equity, along with an additional ₹50 lakh debt at 8% interest for three years, valuing the company at ₹10 crore.

The founders accepted the offer, securing both funding and strategic mentorship from Ritesh Agarwal to scale their venture further.

American denim giant Levi’s has onboarded Indian singer and actor Diljit Dosanjh as its latest global brand ambassador, making him the first Punjabi artist to represent the iconic label.

“We are thrilled to announce Diljit Dosanjh as the newest face of Levi’s®,” shared Amisha Jain, Managing Director of Levi Strauss & Co. for South Asia, Middle East, and Africa, in a LinkedIn post on Monday.

“This collaboration marks an exciting new chapter as we continue to stay at the center of culture, teaming up with global icons who inspire and break boundaries,” Jain added.

With this partnership, Levi’s aims to leverage Dosanjh’s cross-border popularity to drive the growth of its denim range.

The singer will endorse the brand’s menswear collection, featuring new loose and relaxed fits that align with his signature fashion sense.

Sharing his excitement, Dosanjh stated, “I’ve always admired Levi’s for the way it blends heritage with modern style. Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”

Amisha Jain further emphasized, “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”

Following the massive success of Dosanjh’s ‘Dil-Luminati Tour’ merchandise, Levi’s anticipates this collaboration will further boost global sales of its denim range.

In 2021, Bollywood actress Deepika Padukone became Levi’s global brand ambassador, marking the first time a female celebrity represented the brand in India.

Founded in 1853, Levi Strauss & Co. is renowned for its Levi’s denim jeans. Its portfolio includes brands such as Dockers, Signature, Denizen, and Beyond Yoga.

Currently, Levi’s operates in more than 110 countries, distributing products through chain retailers, department stores, e-commerce platforms, and over 3,200 dedicated stores and shop-in-shops worldwide.

Levi’s entered the Indian market in 1994 by establishing a wholly owned subsidiary, Levi Strauss India Ltd. Today, it boasts over 400 store locations across the country, according to SaaS platform Agenty.

Mumbai-based startup Ivory made a compelling pitch on Shark Tank India Season 4, Episode 41, showcasing its innovative approach to cognitive wellness.

Founded in 2022 by Issac M. John and Rahul Krishnan, Ivory aims to transform the aging experience by enhancing brain health.

The platform specializes in the early detection of neurodegenerative risks and offers personalized solutions through neuroscience-backed assessments, interactive games, and tailored recommendations.

The founders sought ₹50 lakh in exchange for 1.25% equity, valuing the company at ₹40 crore.

During their presentation, the founders demonstrated the app’s functionality, explaining how users begin with a cognitive assessment before accessing its paid services.

The app, which is FDA-registered and developed with input from doctors and neuroscientists, provides a structured approach to maintaining and improving brain function.

 Ultimately, Namita Thapar recognized the potential of Ivory and secured a deal of ₹50 lakh for 5% equity, revising the startup’s valuation to ₹10 crore.

With this investment, Ivory is set to expand its reach and further establish itself as a leader in the cognitive wellness industry.

The latest episode of Shark Tank India Season 4 featured an exciting pitch from Shreyansh and Anousha Chauhan, the founders of Beautywise, a brand specializing in advanced beauty and health-focused supplements.

With a vision to enhance skin, hair, and overall well-being through scientifically backed nutritional formulations, the entrepreneurs presented a strong case for their brand’s potential.

The founders initially sought an investment of ₹1 crore for 1.5% equity, valuing their company at ₹66.67 crore.

Vineeta Singh acknowledged the rising demand for supplements in India and praised Beautywise for capitalizing on this trend.

The founders reiterated their commitment to science-backed formulations, ensuring noticeable results in the personal care sector.

When discussing financials, they shared that they had started with ₹50 lakh in sales in FY22 and projected revenue of ₹14.5 crore by FY25.

However, Namita Thapar raised concerns about Beautywise’s weight loss claims, questioning their scientific validity.

In response, the founders cited a study involving 60 participants who experienced weight loss through regular supplement use, assuring the Sharks that their formulations adhered to clinical research and regulatory standards.

As the discussions progressed, multiple Sharks expressed interest. Ritesh Agarwal offered ₹1 crore for 2.38% equity, slightly increasing the equity share compared to the founders’ initial proposal.

Recognizing the brand’s potential, Kunal Shah made a higher bid of ₹2.15 crore for 5% equity.

Meanwhile, Aman Gupta, known for successfully scaling consumer brands, saw immense promise in Beautywise and proposed investing ₹1 crore for a 3% equity stake.

Confident in their valuation, the founders countered with ₹3 crore for 6% equity. They explored the possibility of a joint investment, but Aman Gupta insisted on investing independently, stating, “Main akele karunga” (I will do it alone).

After careful deliberation, the founders accepted Aman’s offer, securing a deal of ₹3 crore for 6% equity at a valuation of ₹50 crore, leveraging his expertise in consumer branding.

Bengaluru-based fertility care startup Arva Health has raised $1 million in a pre-seed funding round led by All In Capital, with participation from iSeed, Bharath Founders Fund, and Galaxy.

The funding will support the launch of Arva’s tech-enabled fertility clinics, starting with its flagship center in Whitefield, Bengaluru. The company aims to establish clinics in ten cities, including Mumbai and Delhi, by 2027.

Arva also plans to introduce men’s fertility services and build a digital platform to offer continuous fertility support.

Founded in 2022 by Dipalie Bajaj and Nidhi Panchmal, Arva provides at-home fertility testing, including specialized tests for women with PCOS and thyroid conditions.

It offers clinically-backed AMH testing to assess egg reserve levels and gain deeper insights into female fertility health.

The new Bengaluru clinic will offer fertility testing, consultations, egg freezing, and IVF treatments in a modern, judgment-free environment.

“We are not in the business of diagnosing infertility but in the business of helping people have babies. By improving access and experience, we can dramatically improve outcomes for millions of people,” said Dipalie Bajaj, co-founder and CEO of Arva Health.

Since its launch last year, Arva claims to have assisted over 4,000 women in understanding their fertility, built a community of 40,000 members, and achieved 60% month-over-month growth.