Noida-based toy marketplace Snooplay has secured ₹8 crore in a Pre-Series A1 funding round led by Pravek Family Office, with participation from strategic angel investors.
The fresh capital follows the startup’s earlier seed round of $535K raised from Ajay Kumar Gupta and others.
The funding will fuel the rollout of two proprietary tech-driven products focused on transforming the toy-buying experience in India.
Founded in 2019 by Aanchal Mahajan and Brij Raj Singh, Snooplay is building India’s first AI-powered, full-stack toy platform. Its flagship innovation, the Toy Intelligence Database, categorizes over 35,000 toys from 600+ brands by developmental goals, moods, and play types—helping parents and gift-givers find the right product for every stage of a child’s growth.
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The startup is also expanding its toy buyback program in partnership with NGOs, encouraging donations and reducing clutter through store credit incentives. Snooplay plans to scale its private label offerings across retail and online marketplaces, while strengthening logistics, tech, and operations.