For Real, India’s first online factory outlet marketplace, has raised INR 3.2 crore in a Pre-Seed funding round from Titan Capital.
For Real aims to separate liquidation from primary commerce, providing brands with a predictable, transparent way to sell excess inventory without affecting core sales channels.
Founded by Anurag Sheth and Mohit Sheth, For Real offers consumers a discovery-led value shopping experience focused on branded products rather than random discounts.
Anurag Sheth, CEO and Co-Founder, said, “For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory or dilute their primary channels.”
Mohit Sheth, CTO and Co-Founder, added, “Value shopping in India has been broken for years; cluttered feeds, poor discovery, and friction-heavy experiences make finding the right product at the right price harder than it should be. At For Real, we’re building a purpose-designed discovery engine that simplifies choice, surfaces the right products faster, and removes friction for value-first shoppers. The result is a significantly faster shopping journey and a superior customer experience.”
For Real is designed to handle the unique challenges of off-price inventory, creating a purpose-led discovery experience tailored to long-tail products with limited stock. By combining transparency, reliability, and scale, the platform aims to reshape how branded excess inventory is managed in India.