Gurugram-based experiential travel brand WanderOn has raised ₹54 crore in a Series A funding round co-led by DSG Consumer Partners and Client Associates Alternate Fund (CAAF).
This marks the company’s first institutional fundraise after years of building the business in a bootstrapped manner.
The fresh capital will help WanderOn widen its destination mix, double down on high-demand travel formats like adventure, sports-led and wellness trips, and invest deeper in technology to smoothen the entire traveller journey from discovery to post-trip engagement.
WanderOn was founded in 2017 by Chirag Jain, Ravi Khokher, Madhusudan Jaju and Govind Gaur, a group of engineers from NIT Kurukshetra.
What started as curated road trips and backpacking experiences has grown into a community-led travel platform focused on Gen Z and millennial travellers looking for social, offbeat and hassle-free travel experiences.
Operating on a direct-to-consumer model, WanderOn offers group travel packages across more than 40 domestic and international destinations.
The brand leans heavily on digital storytelling, influencer-led content and organic community building to attract and retain travellers, with a significant portion of bookings coming from repeat customers.
The company claims to have taken over 1 lakh travellers on its trips so far and scaled to a ₹100 crore-plus business without external capital, while maintaining strong year-on-year growth in the post-Covid period.