Ctruh, an immersive technology startup under Ctruh Technologies Pvt Ltd, featured on Shark Tank India, where founder Vinay Agastya pitched his advanced browser-based 3D and AR solutions designed to provide an interactive alternative to traditional e-commerce.
During the pitch, the founder highlighted the brand’s commitment to bridging the digital-physical gap, noting that online shopping often lacks a tactile experience. Ctruh’s primary offering is its proprietary no-code 3D engine, and their services include 4K Web Renders, Virtual Storefronts, AR Try-ons, and 3D Product Configurators that offer 2-hour deployment and seamless integration across mobile and XR headsets.
Entering the Tank, the founder sought ₹1 crore for 1.2% equity, valuing the company at ₹83.33 crores.
Since starting product development in October 2022 and officially beginning monetization in April 2025, Ctruh has shown promising early traction. After securing Lifetime Realised Sales of ₹2.1 crores, they reported a Monthly Run Rate (MRR) of ₹30 lakhs. Currently, the brand holds one granted patent and three filed patents for its 3D rendering tech. Prior to the Tank, the business had raised ₹15.5 crores from external investors.
After discussions regarding the scalability of XR platforms and the company’s rapid deployment capabilities, Anupam Mittal and Vineeta Singh closed the deal by investing ₹1 crore for 2.4% equity – mix of equity + advisory shares.