Authentic lifestyle brand Taasha Craft made its appearance on Shark Tank India Season 5, where founders Anjali Wadiwala, Anjali Jandel, Khushbu Jandel, and Ankita Jandel shared the journey of building a business rooted in traditional art and customizable designs.
What started as a small Instagram-based experiment has now evolved into a scalable enterprise, gaining significant momentum following the launch of their 2022 Navratri collection. Entering the Tank, the founders sought ₹75 lakh for 5% equity, valuing the business at ₹15 crore.
During the pitch, the team highlighted their deep commitment to artisan welfare, revealing an operational structure that supports 120 artisans as part of a total 140-member team.
Founded with a focus on traditional craftsmanship and cotton thread work, Taasha Craft operates in the premium lifestyle segment.
The brand boasts a diverse portfolio of 500+ designs and maintains an Amazon rating of 4.2. Currently, the brand utilizes a multi-channel distribution strategy, with 67% of sales coming from marketplaces like Amazon, Myntra, and Ajio, while the remaining 33% comes from other channels. Within their marketplace sales, Amazon leads with 48%, followed closely by Myntra at 45%.
Sharing financial insights, the founders demonstrated a strong growth trajectory and consistent profitability. The brand recorded ₹69 lakhs in net sales with a 10.8% EBITDA in FY 22-23, which grew to ₹1.15 crore with a healthy 19.3% EBITDA in FY 23-24. For FY 24-25, the business scaled further to ₹2.25 crore in net sales at an 11.9% EBITDA, and the brand has already crossed ₹2.05 crore in Year-to-Date (YTD) sales.
For the upcoming fiscal year (FY 25-26), the brand is targeting gross sales of ₹4.2 crore to ₹4.5 crore with a 10% EBITDA. On the unit economics front, Taasha Craft maintains a 65% gross margin, with major costs attributed to labour (30%) and marketplace commissions (30%), while currently holding ₹86 lakhs in liquid cash.
The brand successfully closed a deal on the show, securing ₹75 lakh for 5% equity, maintaining their original ₹15 crore valuation. The deal, backed by Aman Gupta and Namita Thapar, also includes a 1% royalty until the ₹75 lakh investment is fully recouped.