Protein snack startup Stroom brought serious energy to Shark Tank India, pitching its vision of making protein easy, tasty, and truly on-the-go.
Founded in May 2022 by Darshan Gattani, Shiven Chaturvedi, and Rohan Shah, the brand is all about solving India’s protein gap with everyday snack formats.
Stroom’s best-selling protein bars, along with energy bars and protein wafers, stand out for their 85% milk protein and 15% soy protein blend, which the founders say improves taste and texture.
The traction caught the Sharks’ attention ₹2.42 crore in net sales in FY24–25, driven largely by quick-commerce platforms like Blinkit and Zepto, while also building an offline presence across 22+ cities.
The pitch wasn’t without tough moments. Sharks flagged concerns around packaging claims, especially the “no refined sugar” label, and competition in the crowded protein space.
The founders took the feedback on board, promised quick fixes, and pushed ahead. They walked in asking for ₹1 crore for 2% equity and valuation of 50 crore, and after a bidding round, Vineeta Singh and Kunal Bahl teamed up to close the deal at ₹1 crore for 2.5% equity plus 2% advisory equity and valuation of 40 crores.
With the deal sealed, Stroom is now gearing up to scale faster, deepen its quick-commerce play, and experiment with new formats like its upcoming protein soda, as it looks to build a mainstream protein snacking brand for India.