Cat nutrition startup Smylo made an appearance on Shark Tank India, where founders Abhishek Agrawal (IIT Delhi) and Kartikeya Gupta (BITS Pilani) shared their vision of building everyday, nutrition-focused food for cats in India.
Founded to address gaps in the pet food market, Smylo positions itself as a natural and preservative-free brand that focuses on balanced meals rather than treat-style products. During the pitch, the founders pointed out that nearly 60% of pets in India are overweight or obese, while the overall cat food market is already estimated at ₹3,000–₹3,500 crore.
The brand currently offers flavours such as Chompin’ Chicken, Tastin’ Tuna, and Munchin’ Mackerel, and runs a ₹299 trial pack with a 100% money-back guarantee to onboard first-time customers. Around 40 users have already opted for the trial programme.
Sharing traction, the founders said Smylo has served over 4 lakh cat meals so far. The brand sees around 2,500–2,800 customers every month, with close to 45% coming from repeat subscribers.
On the financial front, Smylo reported revenue growth from ₹21 lakh in FY24–25 to ₹56 lakh in October 2025 alone, taking cumulative sales to ₹2.3 crore. Gross margins on its bone broth products stand at around 75%, though the company is still in its investment phase with a current monthly EBITDA loss of about 20%.
The founders also shared that Smylo raised ₹4 crore in May 2024 and is now preparing to launch dry food products. Expansion through quick-commerce platforms is also part of the company’s next growth phase.
Smylo initially asked for ₹68 lakh in exchange for 1% equity. After negotiations, Anupam Mittal, Kunal Bahl, and Varun Alagh came together with a joint offer of ₹75 lakh for 1% equity, along with 5% advisory equity. The deal valued the company at ₹75 crore.
With the sharks on board, Smylo now plans to scale operations and strengthen its presence in India’s growing pet nutrition market.